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Google extends partnership with Twitter by embedding tweets into desktop searches

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By Tony Connelly, Sports Marketing Reporter

August 23, 2015 | 2 min read

Twitter's partnership with Google to include tweets in mobile search results has proven successful and will now be rolled out onto desktops.

The agreement, which was announced in a blog post in May, was designed to put “real-time info” into Google's search results as well as providing Twitter users with a larger audience for their content.

Now when something is searched on Google a feed of the latest tweets relating to the searched term will come up. Typing in a hashtag to Google will also generate a list of trending tweets will emerge.

Google recently announced an update in the original blog post to say that it would now include tweets in desktop. The partnership is great news for Twitter which has suffered in recently as a result of stagnating user growth and subsequent investor fears.

The presence of tweets relevant to users' searches will increase the likelihood of more people signing up to the micro blogging platform and will promote the service in a relevant and engaging way.

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