Bruvi, a single-serve coffee machine company that touts tastier coffee with environmentally friendly pods, announced Wednesday that it has raised $7 million in funding, bringing its total fundraising to $10.8 million.
Bruvi will use the funds to pay for manufacturing, software development, brewer inventory and digital advertising expenses as it prepares for pre-orders in November of 2021 and a national launch in the first quarter of 2022.
The Los Angeles-based startup hopes to tap into the $7 billion single-serve coffee market, which has grown in part from at-home coffee consumption during the Covid-19 pandemic.
Bruvi differentiates itself from its competitors with a patent-pending brewing system that brews filter coffee, espresso, Americanos and the first cold brew from a single-serve capsule system.
The company’s proprietary B-Pods come in a range of sustainably sourced craft coffees from popular Los Angeles roasters, such as Wonderland Coffee and Mulholland Coffee Roasters.
Bruvi is also an Internet-of-Things smart device, offering an optional mobile app and Wi-Fi connectivity.
Bruvi was founded in 2018 by Sung Oh, an inventor who previously worked as an engineer and patent attorney, and Mel Elias, a former CEO of The Coffee Bean & Tea Leaf.
“We were very quickly over-subscribed for this round by high-caliber family offices and venture funds, which validates the strength of the category and the breakthrough features,” Elias said in a statement. “Bruvi is going to set a new standard in taste and quality for single-serve coffee.”
Investors in this round include individuals, family offices and entrepreneurs represented by The Merchant Club. Venture capital funds came from Terpsi Capital, 9Yards Capital, Cambridge Companies SPG, Miroma Ventures and M1 on behalf of BIA, a food and coffee conglomerate in the Americas.
