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In September, the media converged in Midtown Manhattan for a press conference with an outspoken, controversial celebrity with orange hair. He would take questions, the PR people promised. He would even do a little song and dance.
His name is Tony the Tiger, famed for the past 64 years for his basso profundo endorsement of Kellogg's Frosted Flakes ("They're Gr-r-reat!"). Newly rendered as a life-size animatronic costume by Jim Henson's Creature Shop, Tony was in town to shout out a new variant of that slogan, encouraging the kids of America to "Let your Gr-r-reat out!"
With sales of box cereal on the wane, Frosted Flakes has never needed its famous Panthera tigris friend more than now.
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