On Monday 6 September the Minister attended the special meeting of EU farm ministers in the European Commission buildings in Brussels to discuss the crisis in the dairy and pigmeat markets.

However, a tougher job now lies ahead. This morning the minister is jetting over to Chicago for a three-day visit, where he will carry out some beef and dairy promotions.

While there, the challenge for the minister will be to fulfil his pledge to the last Beef Forum meeting on 21 July that he would open up the US market for manufacturing beef “within months”.

With beef prices now wobbling, beef farmers and factories are watching to see if he can he do the business and they won’t be satisfied with vague promises.

“Access to international markets provides Irish companies with the kind of business opportunity that will ultimately feed back into a stronger trade balance and employment creation in Ireland," said Minister Coveney. "I am conscious of the need to increase the profile of Ireland and Irish food companies in key markets such as the US. I am confident that the work we are doing this week in Chicago, with its strong Irish American identity, will resonate with potential purchasers of Irish food products and raw materials, and with US consumers.”

The total US beef market is estimated at 11 million metric tonnes. It is split 60% foodservice and 40% grocery retail (vol). Approximately 10% (vol) is imported. While grass fed and organic are a small volume category compared to conventional grain fed beef, currently accounting for approximately 10% of total volume, it is estimated to be growing at approximately 20%+ per annum.

Agenda for Chicago

His first port of call is a launch event to promote the sale of Irish beef in the US. The event is aimed at building awareness and generating excitement among key trade buyers and media in the mid-west area.

The Minister will also meet the Global CEO of McDonalds Corporation, Mr. Steve Easterbrook. This will be an opportunity to cement the strong partnership between McDonalds and the Irish beef sector, built on Ireland’s commitment to sustainability and the international recognition of Ireland’s Origin Green programme.

On dairy, the Minister will be attending a number of promotional events for Irish dairy companies Ornua, Glanbia, and Carbery, marking the growing presence of Irish dairy companies in the US.