Mobile advertising grew 65 percent last year to become a $31.9 billion global industry, according to a new report from the Interactive Advertising Bureau. Those numbers bode well for ad networks and vendors touting new types of native and social promos, and there's no doubt 2015's figures will increase. But which areas of mobile are getting the most money?
The data from IAB, IAB Europe and IHS Technology found that spending on mobile display ads shot up 88 percent from 2013 to 2014, reaching $15.1
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