Question: What is one creative way to spur extra sales during the summer months?
Take Advantage of the Holidays
"During early summer we have Mother's Day, Father's Day and the Forth of July, and late summer is great for Back-to-School promos that give parents an excuse to buy almost anything for their kids. It also gives moms and dads an excuse to buy some things for themselves to prepare for the school year."
@patrick_conley
Add a Discount to Your Email Newsletter
"Send a 20 percent off coupon in an email newsletter blast. Make the coupon expire in three days, and be very clear that it is for only those three days. Everyone who opens the email should get two more reminder emails that the coupon is going to expire. Try to personalize the email as much as possible (add their first name and/or similar items to what they have purchased in the past)."
@risk
Be Counterintuitive
"If you want to get people's attention, you have to do something that's going to make them laugh. Break people's patterns by getting outrageous and playful. Send out a newsletter featuring a pic photo of Santa Claus surfing, or create a video of an Eskimo playing beach volleyball and tie it into your product or service. Something like that is sure to turn heads and increase conversions. "
@MarkKrassner
Network in Style
"Networking is an excellent way to connect with your prospects and the summer season lets you do so outside of the office. Use the warm summer weather to coordinate golf outings, fishing trips, cruises and other fun activities to build relationships with your leads in a friendly, personal way. "
@joeapfelbaum
Sell Free Lemonade
"Kids do it. Why not companies? Get some laughs. Draw some people in. Take a few moments to step out of your office and check out the neighbors. It is summer, after all."
@songwhale
Launch a Summer Remarketing Campaign
"Leveraging a remarketing campaign is a great way to keep your brand in front of online consumers during the summer months. Install a remarketing tag on your website. Spend some time creating a campaign that has strong imagery featuring your product or service in the spirit of summer. Then segment and target potential consumers for brand exposure and higher conversion rates."
@BrettFarmiloe
Explore New Possibilities
"Instead of launching a brand new venture, creatively branch out into new, summer-specific territories. For example, my company, Her Campus Media, is very school-year centric so summer used to be dead time for us. In order to spur extra sales, we developed a summer conference so we could sell sponsorships. The conference is now one of our most popular events of the year!"
@windsorwestern
