A large, engaged email list is a valuable asset for any author. It’s an audience of readers that you control — unlike audiences you might be able to reach on social platforms or retailers. And it can be deployed any way you want: to grow reviews for a new release, to drive … [Read more...]
How Authors are Thinking About AI (Survey of 1,200+ Authors)
Generative AI and large language models (LLMs) have developed rapidly in the last few years, and now represent one of the most controversial topics in the publishing world. We regularly survey our partners to understand how they’re using different platforms and technology … [Read more...]
BookBub Ads Demystified: Targeting Tips from Top Advertisers
If you’re trying to drive book sales, running ad campaigns is a great way to reach both existing fans and new readers. One feature that makes BookBub Ads an especially powerful book marketing tool is the ability to create custom audiences for your campaigns by targeting … [Read more...]
How BookBub’s Featured Deal Selection Process Works
We know the BookBub Featured Deals curation process might seem shrouded in mystery, and we often get questions from our partners about how it actually works: Why are some books selected for a Featured Deal and not others? What can you do to boost your chances of being … [Read more...]
5 Things You Need to Include on Your Author Website
A well-optimized author website is an important marketing tool that provides readers, publishing professionals, and the media vital information about you and your books, in a space that you own and control. But designing a good website can be overwhelming — and on top of … [Read more...]
8 Ideas to Get More Value from Your Backlist Books
You don’t need to launch a new book to create exciting marketing opportunities — your backlist can also attract new readers and engage current fans. BookBub has been proving the power of backlist marketing for over a decade by helping older books find thousands of new … [Read more...]
A Step-by-Step Guide to More Profitable BookBub Ads
For many advertisers, a key book marketing goal is to run ad campaigns that are ROI positive, meaning they make back at least the amount they spend. The cost of a BookBub Ads campaign is variable by nature: As the advertiser, you have complete control over your budget, as … [Read more...]
How to Pitch Your Book to Local Media: 7 Tips from a PR Expert
For authors, securing media coverage is a powerful way to build credibility, generate buzz, and increase book sales. While national press is a coveted goal, local media offers a more accessible and effective way to start gaining visibility. Your community wants to celebrate … [Read more...]
21 Great Prize Ideas for Book Promotion Contests and Giveaways
Giveaways and contests are a fantastic book promotion tactic. Whether you’re trying to promote a book launch or create buzz for a backlist title, giveaways are a great way to grab readers’ attention. In exchange for taking an action you specify — for example, sharing the … [Read more...]
“My Best Launch Ever”: How an Author Broke Into a New Genre
Convincing readers to purchase a book written by an author they haven’t heard of before is a common marketing challenge, whether you’re promoting a debut book, trying to expand your readership, or breaking into a new genre. When author Christian A. Brown released Raven’s … [Read more...]
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