NEW YORK, NY--(Marketwired - August 19, 2015) - SPYR, Inc. (SPYR) spent the first half of 2015 expanding into two industries that are experiencing dramatic growth: digital publishing and advertising and the mobile game and app development industry. SPYR’s move into these two arenas is well timed given the significant increase in dollars spent in mobile advertising over the last two years.

Earlier this year, SPYR acquired Franklin Networks and its 8 online brands (Flawless.com; Entrée.com; Grubbr.com; GuiltyTravel.com; Gladiators.com; Crumb.com; ParentingPad.com; and Nutristic.com). Franklin Networks later developed an additional brand in CelebrityHQ.com. Each of Franklin’s sites is accessible on and fully optimized for mobile devices. These nine sites deliver content to their individual audiences, and at the same time, generate revenue from advertising. Additionally, as part of SPYR’s mobile game and app development business, the company has developed and released two mobile games, Plucky and Plucky Rush, which also generate ad revenue through featured advertising.

SPYR is ideally positioned to use the aforementioned properties to capture its share of an ever-increasing mobile advertising market. Globally, mobile devices such as smartphones and tablets are gaining popularity in large numbers. In the U.S. the trend has forced advertisers to focus a lot more on where they spend their advertising dollars to stay ahead of the competition.

In its study on U.S. mobile ad spending, eMarketer, an independent market research company that provides insights and trends related to digital marketing, media and commerce, found that ad buyers only spent $10.67 billion on mobile ads in 2013. In 2015, the firm’s research shows that mobile ad spending in the U.S. will increase more than 170% in just two years, reaching $28.72 billion and accounting for 49.0% of all digital ad spending this year. According to the firm, by 2019 mobile ad spending will rise to $65.87 billion, and will account for 72.2% of the total being spent on all digital ads.

If we look deeper into this growing trend, it’s easy to see why advertisers are going mobile. By the end of 2015, eMarketer expects that there will be almost 1.91 billion smartphone users around the world. According to the firm’s research, that number will rise to nearly 2.16 billion in 2016, and 2.56 billion by 2018. The U.S. alone will surpass 200 million smartphone users by 2017 according to eMarketer, which represents nearly 65% of the country’s entire population.

So, while SPYR spent the first half of the year laying the groundwork to compete in the mobile advertising market, we expect the company to further build its infrastructure and incorporate more advertising options to earn its share of what is turning into a very large spending pie.

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