Would you let your man dress in Aldi? Supermarket launches first men's fashion range by HARRIET ARKELL SAVVY SHOPPER

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Aldi launched itself by taking on Waitrose and wooing its high-end customers with great food at rock-bottom prices.

Now it’s fronting up to High Street clothing giants M&S and Next, with its first fashion range for men.

The German discounter, which was named best supermarket at the recent Which? awards, has stocked basic men’s clothing in the past.

The German discounter, which was named best supermarket at the recent Which? awards, has stocked basic men’s clothing in the past

But this is the first time that Aldi has entered the highly competitive men’s fashion arena since its first store was opened in Britain in 1990.

THE BAKER WHO USED THEIR LOAF

If you always have an untoasted edge where your slice of bread sticks out of the top of the toaster, Morrisons has the answer.

It’s launched a square loaf that means you’ll never have to turn over your slice of bread to avoid having an annoying bready strip. The loaf was developed after research for the supermarket showed more than a third of Britons said it was one of the culinary quirks that irritated them the most.

The loaf has been designed to stay fresher for longer than standard loaves — Morrisons says its rich moisture content means it will stay fresh for six days. The square Rathbones comes in medium or ‘toastie’ (ie thick) and costs 72p for an 800g white loaf.

The new summer clothing range includes linen trousers, smart chino shorts and Oxford shirts, all at staggeringly low prices.

The linen trousers cost just £9.99, while a similar pair at Next would set you back £30 or £19.50 at M&S.

Chino shorts are £7.99, Oxford shirts £6.99 each and there are also marl zipped hoodies (£8.99 each), T-shirts (£3.99) and summer hats (£2.99) in a range of styles and colours.

Tony Baines, Aldi’s managing director of corporate buying, says: ‘We’re really excited about this launch, as it will help men across the country cut the cost of their must-have summer wardrobe.’

If, like me, you’re married to a man who wears suits all week and is loathe to spend too much on casual clothes he’ll wear for just a few short weeks in the summer, this new range — where a pair of trousers, shorts, shirt, T-shirt, hoodie and hat costs a total of £40.94 — makes sense.

I picked up a T-shirt and the cotton felt softer and thicker than you would expect for the money.

The men’s summer range is in Aldi stores now on Specialbuy, which means that it is available only until stocks run out.

Going up... going down

Supermarket prices fluctuate more than you'd think. 

Here, mysupermarket.co.uk, which tracks the prices of thousands of groceries, reveals the biggest changes in what our stores were charging for certain products between May and June.  

Savvy Shopper has teamed up with mysupermarket to dig out the best bargains...

Ten great deals this week

Ben Bracken 12-year-old blended malt Scottish (gold-winner at this year’s International Spirits Challenge), from £19.99 to £17.99, from August 6 to August 12

WAITROSE

Save 25 per cent on certain rosé wines until August 11, including Laurent Miquel Vendanges Nocturnes Cinsault/Syrah 2014 Pays d’Oc, down from £8.29 to £6.19.

ALDI

There's a range of store cupboard standbys going on Specialbuy at Aldi this Thursday, with bargains including Kellogg’s Variety Pack cereals for just 99p and Thick Ridged Crisps, 150g, for 79p.

TESCO

UFIT milk drinks, 310ml, down from £2 to £1 until August 11. Available in strawberry or chocolate flavours, these healthy drinks contain a whopping 22g of protein — perfect for after exercising.

SUPERDRUG

Nurofen Express tablets 16, down from £3.65 to £3.25, until August 25.

LIDL

Ben Bracken 12-year-old blended malt Scottish (gold-winner at this year’s International Spirits Challenge), from £19.99 to £17.99, from August 6 to August 12.

SAINSBURY’S

Strongbow Original Cider, £12 for 15 x 440ml. Buy two for £18 until August 11.

DONALD RUSSELL

This high-end butcher (it supplies the Queen) offers ten pre-seasoned steak burgers for £10.50 instead of £21 until September 6. Postage for orders under £80. Visit donaldrussell.com.

TESCO

Philadelphia Deliciously Whipped, £1.99 per 140g tub: three for two until August 19. Flavours include fine herbs & garlic and green & black olives.

M&S

Emiliana Organic Viognier 2014, down from £10 to £8 until September 7. This Chilean wine has the best label I’ve seen for ages and it’s brimming with juicy nectarine and peach — perfect with grilled seabass or salmon.

OCADO

Spoiltpig gluten-free sausages, down from £2.89 to £2.39 for a pack of six until August 18.

To save money while you shop visit mysupermarket.co.uk