NEW YORK (AP) — Amazon wants to make the connected home a little more connected … to your shopping list.
With its new ‘Dash’ buttons, members of its $99 annual Prime loyalty program can reorder household items like baby food, coffee and laundry detergent with the touch of a button. The adhesive buttons are designed to stick on any household surface near where you may need to reorder products.
Amazon first announced the ‘Dash’ buttons in April, available in beta mode by invitation only. Now ‘Dash’ buttons are being offered for about 20 brands, ranging from Bounty paper towels, Tide detergent, Clorox disinfecting wipes and other items, available to Prime members.
They can be set up via Wi-Fi with a smartphone or computer, and an order alert can be sent to your phone in case you want to cancel.
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Amazon said the $4.99 buttons are in limited release and available while supplies last.
Amazon has held a long-time strategy of investing the money it earns back into the company, including making inroads into the connected home with several products. Earlier this year it launched the Amazon Echo, a Wi-Fi-enabled speaker that responds to voice commands and can reorder certain items.
Shares rose $1.99 to $538.75 in morning trading Friday. Its shares have risen 72 percent over the past year.