Twitter Tool Lets Advertisers Plan Their Spending for Events
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Twitter Inc. is making it easier for advertisers to spend their money during live events.
Twitter is setting up a calendar of upcoming events within the ad-sales section of its website so that marketers can schedule ad campaigns in advance, with data on the potential audience size, the company said Thursday. Before, advertisers that wanted to spend money during an event such as the Super Bowl or Father’s Day would have to plan the parameters manually. Now, the timing and hashtags for an event are automatically included in the tool.