Creative Out of Home Awards open for entry with Ogilvy & Mather, TBWA and Starcom on judging panel
The Drum's Creative Out of Home Awards, which reward the best and most innovative work in OOH advertising in the UK, is now accepting entries for 2015.
Now in its fourth year, the awards celebrate, recognise and reward those who make out of home work for their clients, both creatively and by delivering exceptional ROI.
Judged by top names from Ogilvy & Mather, WRCS, TBWA, Starcom MediaVest Group London and more, categories cover all areas of OOH from traditional to digital and craft to campaigns.
Jon Andrews, managing partner and head of innovation at Ogilvy & Mather detailed what he is looking for as a judge in entries for the awards. "Outdoor is such a great medium. It offers the chance to interact with people as they go about there lives. It's like online, but in the real world! It's so much fun and I love it. All the technology that can be used nowadays is of course fantastic, but I hope to see entries that have really tried to create "moments" for people with the strength of their creative ideas, rather than simply being clever".
Other categories at the Creative Out of Home Awards include Innovation, Spectacular, Low Budget and Best Use of Long Copy.
"I am hoping to see glimpses of the next paradigm of brand experience from entrants where exceptional insights drive a compelling and powerful media experience for consumers and brands alike," added judge Darren Goldie, chief development officer and managing partner at Havas Media.
The awards launch with seven judges including Rosh Singh, digital innovation director, Kinetic Active, Ross Neil, executive creative director, WRCS, Ann Wixley, creative director, OMD, Jeremy Carr, executive creative director, TBWA and Steve Parker, co-CEO, Starcom MediaVest London.
The deadline for entries to the awards, sponsored by Ubiquitous, is 4 September. Winners will be announced during a ceremony on Tuesday 24 November at the Marriott Grosvenor Square.
To enter, see the full list of categories and discover who scooped the awards in 2014, check out the Creative Out of Home website.