Whether you’re already on the web or looking to build a website, branding is something that you should be paying attention to. While not something that every business utilizes, branding is an important and powerful part of your web marketing toolkit that will allow you to build recognition, brand loyalty, and  most importantly, a brand personality, that will represent you everywhere on and off the web. If you’ve chosen fonts and colors for specific reasons, organized your store in a specific way, or created a visual identity for yourself, then chances are you’re well on your way to branding. If you still need your Seattle web designer to brand your site for you, the following will help you with what it is, why you need it, and how to get started.

What is Branding

Branding is essentially creating a visual identity. Usually, it starts with something as simple as your logo, but it doesn’t stop there. Your font, images, colors on your site, graphics, style, and even spaces between text all contribute to your visual identity. Branding is deciding on a specific look, feel, and style that will represent your business. You want everything to look the same, even when it’s in different formats, displaying different images, and offering different services. For example, if you write up flyers and print out business cards, chances are you want both to have the same font and the same logo. This extends to your website, which you can incorporate into your visual identity family.

Why Do Seattle Websites Need It?

Brands are trusted. Businesses are often not. Creating a recognizable, visually identifiable brand that your customers and potential customers can recognize anywhere they go is important if you want to earn and retain that trust. Branding yourself on the web allows you to establish yourself as a company with an identity. It also allows you to create a public perception of yourself through your brand imagery, using colors that the public associates with certain things, images, and graphics that suggest quality, trust, and value. It also allows you to differentiate yourself from competitors, because a good brand stands out.

How Do Seattle Business Owners Get Started?

The best place to get started is by finding a great Seattle graphic designer or web designer. You might already have an idea of how you want your website to look, but if not, a good graphic designer can help you, help you pick colors and styles that mean the right things, and ensure that everything looks great. The most important consideration is that you look at their portfolio first to make sure that you are happy with what they’ve already done. You can also check reviews, any recommendations they have, and their social pages to see what you think about the designer before you hire them.

Want to know more about how branding your business can help with building your reputation on the web? Contact Rory Martin for more information, or to get a consultation on your brand.