Canal+: advert-body-2 by BETC Paris
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The new Canal Experience campaign for French pay TV Canal by ad agency BETC Paris aims to communicate its cutting-edge technology by highlighting how the not-so distant past now feels unmistakably old.
This tongue-in-cheek campaign is comprised of five films (B3000, Portatech, FootClub, Grundt, Video Boulevard), each playing on a feature that was once perceived as best-in-class.
Credits
Executive Creative Director: Stephane Xiberras
Creative Director: Eric Astorgue
Creatives: Chrystel Jung, Romain Ducos
Director: Blacktool
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