Roots of Success

January 2020

 

Amy Live & Uncut

Amy and Shoshana Weissmann’s Advice on Advocacy Metrics at GPN’s 2019 Data & Advocacy Summit

Amy Live & Uncut podcast cover art

Thanks to Joe Franco and Tim Teehan for inviting me to share insights from the 2019 Grassroots Influence Pulse® (GRIP) research at the Grassroots Professionals Network’s 2019 Data & Advocacy Summit. I’ll share more

GRIP® insights in the next Roots of Success.

My focus at the Data & Advocacy Summit was to share what advocacy professionals should measure in 2020 based on what currently predicts legislative success. The 2019 GRIP® tells us the following influence tactics predict legislative success:

  • Conducting more grassroots events
  • The political party in power aligns with your issue position
  • Less use of email; viewed by successful advocacy professionals as an ineffective tactic (and those who reported email as a good tactic, reported less legislative success)
  • Admiration of “discipline” as characteristic of effective advocacy

Shoshana Weissmann shared her insights on appropriate social media metrics.

This episode of Amy Live & Uncut shares some top line highlights from our presentation at the Data & Advocacy Summit. 

Amy Live & Uncut podcast cover art
 

Amy Featured in CEO Update on the Rise of Advocacy Professionals in the Government Relations Profession

Amy Live & Uncut podcast cover art

My desire to see grassroots advocacy professionals receive the organizational stature they deserve has come to fruition. That was not always the case.

As I was leaving my corporate grassroots management position, I was told by a 'man of a certain age' that he was surprised that so many men were applying for my position because, “Isn’t that something women do?” (and he did not mean that as a compliment, I assure you). I looked at him like he asked me to levitate and for once was without words. Thankfully, times have changed, and he has long since retired.

Read how advocacy professionals are moving up the ladder in the entire CEO Update article here.

 

If your organization needs to pay attention to non-vanity metrics/data and get to the data that matters, please reach out to me at Amy@ShowalterGroup.com / 513-762-7668.

TwitterLinkedIn

Questions?

Contact us today 513-762-7668

Amy@ShowalterGroup.com

https://ShowalterGroup.com