Monday 15 June 2015

Analyze Service Excellence Metrics for Service Efficiency

By identifying and measuring the right metrics, you will be effectively evaluating your service business and aligning key asserts for your business, including processes, people, and technology to achieve a perfect model for operational excellence. However, if you do have any metrics, it will be very hard to identify which one will have great benefits for your business. Service metrics are essential for indicating the level of customer experience and responsiveness, costs and profitability, quality, flexibility and innovation, compliance, efficiency, inventory and maintenance and thus help a business to realize its goals.      

What is the essence of service excellence metrics:

Since businesses involve lots of activities and processes, it will be very hard to gather all the relevant information and use it to improve profitability. Businesses will use service excellence metrics to achieve success in various fields including minimizing costs, address the needs of customers better, improve efficiency in operations, increase profits, increase flexibility and innovations, properly maintain its record and other activities, and improve overall quality. One of the biggest challenges is how to establish excellent service e excellence metrics, and this requires various equipment and tools, and personnel to use in getting the best service excellence metrics.

·         How the Right Loyalty and Operational Metrics Drive Service Excellence:

There are various ways in which the right royalty metrics will improve the service delivery of a business. It does this in two major ways; improving the customer experience of automated channels through attitudinal or behavioral analytic, and the adoption of services channel increases but delivers poor experience.

-          Adoption of self-service channels increase but delivers a poor experience:

As businesses adopt more self-services, the customers get less satisfaction with the channels as compared to the traditional and very popular telephone channels. So as long as businesses automate their services to reduce costs, customer experience suffers a setback. So when customers adopt the automated channels, companies should ensure they improve their self-service experience as this is what enable them increase satisfaction of their customers, and thus retain them.

-          Improving the customer experience of automated channels through attitudinal/behavioral analytic:


Companies can use linkage analysis to better understand the self service channel through analyzing the data that relates to transactions, both the attitudinal and behavioral. On integrating the different data silos, businesses can employ descriptive analytic on customer generated data such as web analytic, to predict how the customers get satisfied with the experience. Businesses can use the web analytic of online behavioral patterns to identify customers who derive less satisfaction, and intervene during the transaction to either ameliorate its negative impact or improve their services experience.

Manage your Service Excellence Metrics, Service Excellence to achieve success in various fields including minimizing costs, increase profits, and improve overall quality.

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