4x More Traffic to your Website using LinkedIn

LinkedIn sends nearly four times more people to your corporate homepage than Twitter and Facebook combined.

When it comes to direct traffic to your main site, LinkedIn is far and away the No. 1 social referral source.

LinkedIn is now responsible for a staggering 64% of all visits from social media channels to corporate websites. Referrals from Twitter are growing (while Facebook referrals are falling) but LinkedIn is the leader. In part, its success can be explained with the fact that almost every company now has a LinkedIn page: the same is not true of Twitter and Facebook.

Econsultancy reported this results after a two-year research study involving 2 million monthly visits to corporate websites.

How can you take advantage of this expanding interest in LinkedIn and get the same results for your website? 

In my daily work I see that most businesses are not utilizing the full power of LinkedIn Marketing. When it comes to social media, companies need to influence how they are perceived, creating a social media branding experience and dedicating resources to reputation marketing. In terms of LinkedIn there are several factors that contribute to making LinkedIn a great source of visitors to your corporate website, online offers or blog. 

Here's my 9-step guideline on how to use your LinkedIn Company Page to send visitors to your corporate website:

1. Define your target audience.
2. Set your goals. 
3. Create or optimize your page. Review your branding, images, descriptions etc.
4. Involve CEOs and leaders in your company to get them onboard. Train employees to help them to help you. Give them guidelines on how to use their own LinkedIn profiles and engage with your company page. They should be engaged with the content and you can also leverage their network. 
5. Share great content. The most in demand are: insights about your industry followed by company insights (including news about products and services). According to LinkedIn's own metrics 6 out of every 10 LinkedIn users are interested in industry insights. Here's where you can also add Twitter for further engagement and traffic. 
6. Avoid evenings, late afternoons, and weekends. You can use tools like Buffer to schedule posts. 
7. Post at least once a day for four weeks to get a minimum of 20 posts per month. LinkedIn has found that this amount of posts can get you in front of 60 percent of your audience - a certain percentage of your audience will always be impossible to reach because they never log on.
8. Participate or initiate discussions on relevant LinkedIn groups. 
9. Learn and optimize from your LinkedIn analytics by going to your page insights. 

Last but not least always provide a clear link to your website or landing page and make sure your sites are adaptive or mobile optimized - as most of the traffic comes now from these devices. With all the new visitors you'll have coming in from LinkedIn make sure you have defined what you want them to do once they are on your corporate website so that they are not lost and never come back. 

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Daniela Killus is an Internet Marketing Strategist and the founder of Killus Marketing Consulting. She has a strong, global reputation for marketing brands in such a way that is conducive to boosting sales and profits. She has a gift for examining businesses and figuring out how to bring them to the next level through the strategic use of online marketing.