Why Twitter is essential if you are serious about Social SEO

If you don't already have a well established Twitter account, and even if you do, then the time has come to get busy with it.

Why? Well, there are two levels to this:

Firstly, Twitter struck a deal with Google to re-establish their access to data via a firehose earlier this year.

Secondly, so many of the influencers you will want to connect with are much more active on Twitter than they are on Google+ right now. Putting it simply, you want to go to the room where they already are and start paying attention to them.
And they are much more likely to pay attention if you have an established network that increases the reach of their own.

The relationships I've built with some amazing allies comes as much from Twitter as it does from Google+

And before long it may well start to signal to Search that content engaged upon by this well established crew should lead to the surfacing of content to a greater audience.

As David Amerland says:

"Twitter was critical to Google's semantic search (http://goo.gl/Lv5Lmf) long before the deal was struck. Now that Google has direct access and a partnership of sorts your Twitter activities and presence become as important a signal on the web as your G+ ones."

And know that it is not about the numbers - none of our Twitter accounts have huge followings - but we have invested heavily in ensuring the people who matter to us the most feel the love, one tweet at a time.

And you may well be already established, or want to build it the organic way, but I listened to a Hubspot event yesterday and see the advertising approach is really going to help people get their first 1000 relevant followers, and beyond...

See you there! @PlusYourBiz and @MartinSherv

For more great Google resources to help you get your business up and running check out the Plus Your Business website.

If you enjoyed this post please like and share it now and do let me know your thoughts in the comments below.

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Martin Shervington has spent the past 15 years empowering others as an executive coach, personal development trainer, author and marketing consultant. As the founder and community manager of 'Plus Your Life!' and 'Plus Your Business!' he spends much of his time on Google+.

"When it comes to social media, Martin Shervington is one of the most clever and hard working people you'll find. He'll help you take your game to the next level."

GUY KAWASAKI