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Are you 'CONNECTING' with your customers?

The CONNECT 2015 Mobile Innovation Summit will teach restaurant operators and retailers how to provide customers with mobile connections to help build a loyal fan base.

Are you 'CONNECTING' with your customers?


| by Cherryh Cansler — Editor, FastCasual.com

Mobile innovation is moving at break-neck speeds and impacting every facet of how consumers go about their days, which is why retailers and restaurant operators must embrace mobile innovations to engage customers in order to drive sales. Providing mobile connections will not only help brands build a loyal fan base but will also help them promote product roll-outs in a variety of ways.

Helping business owners accomplish those goals are just two of many insights retailers and restaurant owners can learn about by attending our CONNECT 2015 Mobile Innovation Summitbeing held Aug. 17-19 in Chicago. The summit will explore the many opportunities retail and restaurant enterprises have for leveraging mobile and digital channels to build their brands, increase sales and improve customer engagement, experience and loyalty.

This is no trade show; the intimate environment of the summit and networking events provide attendees with the opportunity to interact and share ideas with other retail and restaurant industry professionals facing many of the same challenges.

Attendees will learn from one another but also from a variety of experts, including

  • Ken Logan, senior director of IT of the San Francisco Giants.
  • Erin Levzow, director, digital marketing and social media at Wingstop.
  • David Rowe, manager, integrated mobile, Chick-fil-A Corp.
  • Kam Bozich, program manager, web + mobile, at Chipotle Mexican Grill.
  • Brad Dolian, mobile marketing manager at Cabela’s.
  • Lincoln Faulkner, digital advertising and e-commerce at Pizza Hut.
  • Justin McCoy, VP of marketing at Cousins Subs.
  • Charlie Larkin, senior director, GameStop Technology Institute.
  • Brian Sobecks, technology-based marketing strategist at Kraft.
  • Ann Yeung, senior director, enterprise application solutions at US Foods.
  • Drago Dzerve, director, business development at VeriFone.
  • Kevin Sanders, VP brand marketing at Pita Pit.

Our lineup of speakers will share their secrets and best practices on the following:

  • Mobile strategy and solutions
  • M-commerce / e-commerce
  • Marketing / branding
  • Customer experience
  • Customer service
  • CRM
  • Social media
  • Loyalty programs
  • Technology / systems
  • App development
  • Digital merchandising
  • Payments
  • POS
  • Engaging millennials
  • POP
  • Store operations

I'll be there speaking in a session about how to best connect with millennial consumers. I hope to see you there. Register here for the CONNECT 2015 Mobile Innovation Summit.


Cherryh Cansler

Cherryh Cansler is VP of Events for Networld Media Group and senior editor of FastCasual.com. She has been covering the restaurant industry since 2012. Her byline has appeared in Forbes, The Kansas City Star and American Fitness magazine, among many others.

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