It’s no longer simply enough to keep producing the same news menu for an aging demographic and milking that diminishing audience.

Computers have a functional life of around five years, and most media will last roughly that long before either becoming more prone to failure or simply running out of room.

Apple’s services, including AppleTV, Apple Music and Apple Pay, account for 22 per cent of the company’s revenue and it’s drawing the lion’s share of the concern articulated in the 88 page document.