311 episodes

Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.

Boutique Chat The Boutique Hub with Ashley Alderson

    • Business
    • 4.9 • 805 Ratings

Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.

    FTV: Boutique Owner Myths Debunked with Sara Burks

    FTV: Boutique Owner Myths Debunked with Sara Burks

     Sara Burks, our director of partnerships and education at The Boutique Hub, and I go over Boutique Owner Myths Debunked in this Season 2 episode — which was the topic of one of our breakout sessions at the 2019 Boutique Summit.
    No matter where you’re at in your business journey, it's always good to go back to the play book. We cover loads of useful info, such as the importance of knowing your numbers, moving inventory, and so much more!
    Join us at the 2024 Boutique Summit for sessions on topics such as productivity habits, leveraging organic marketing, live sales best practices, how to boost foot traffic, resiliency in any economy and so much more! Learn more and sign up HERE.
    RSVP for our next Retail Bootcamp session HERE.
    I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again — and taking notes!
    For show notes & resources see below or click here.
    First released June 2019. 
    Resources:
    Ashley Alderson: Instagram
    The Boutique Hub:  Website | Facebook | Instagram | Pinterest | TikTok | YouTube
    Boutique Summit 2024
    Retail Bootcamp
    Small Business Marketing Handbook
    Small Business Hiring Handbook 
    Brand Owner Basics Masterclass
    Tradeshow Marketing Handbook
    2024 Trade Show Calendar
    Boutique Hub Black
    Hubventory.com
     

    • 37 min
    FTV: How to be more Productive as a Business Owner with Ashley Alderson

    FTV: How to be more Productive as a Business Owner with Ashley Alderson

    “It’s so common today to hear the word busy. Everybody is busy. But the question is, are you busy doing the right things?”
    In this episode from Season 3, I talk about how I’ve learned to think like a CEO, prioritize my time and set necessary boundaries, and I outline my top tips for How to be More Productive. I cover the three questions you need to ask yourself every day, how to implement time blocking, and what daily habits can transform you into a more productive business owner. But that’s not all, tune in to hear the details!
    I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again — and taking notes!
    For show notes & resources visit the episode webpage below or click here.
    First released October 2020. 
    Resources:
    Ashley Alderson: Instagram
    The Boutique Hub:  Website | Facebook | Instagram | Pinterest | TikTok | YouTube
    2024 Boutique Boss Planner
    Boutique Summit 2024
    Small Business Marketing Handbook
    Small Business Hiring Handbook 
    Brand Owner Basics Masterclass
    Tradeshow Marketing Handbook
    2024 Trade Show Calendar
    Boutique Hub Black
    Hubventory.com
     
     

    • 26 min
    6 Lessons Business Owners Can Learn from Taylor Swift

    6 Lessons Business Owners Can Learn from Taylor Swift

    As I wrap up Season 5 of the podcast, I want to talk about where we are in the industry, where there’s opportunity right now, how to approach marketing your business in 2024 ... but mainly I want to talk about Taylor Swift!
    Whether you like her music or not, you can’t deny that Taylor Swift has had a monumental economic impact. The Eras Tour alone had an estimated $5 billion impact. It’s also estimated that Taylor's added an additional $300 million to the Kansas City Chiefs franchise in terms of merch sales and media deals. So as our industry is changing and customer spending habits are shifting, we can look at how our customers are spending money, specifically around Taylor Swift, and ask ourselves, what can we learn from it and how can we apply it to marketing our businesses in 2024?
    People don’t want to just buy products, they want to buy experiences, they want to be a part of something, they want to feel good. And that’s something Taylor has done such a great job at offering her fans. Looking at her success, we can see the importance of things like leveraging nostalgia, building a community, creating memes, collaborating with brands, storytelling, and using scarcity to drive sales.
    We will back for Season 6 on March 19! I’m welcoming new guests, sharing new stories, and I’ll be throwing in some new bite-sized episodes to address trending topics and help you take action. So, I hope you’ll join me again in March for an all-new season of Boutique Chat! Until then, reach out to me on Instagram at @ajalderson. I would love to know what you think of the podcast, guests you’d like to see on the show, your wins throughout the year, issues you’re struggling with … I want to hear from you!
    “People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.”
    ― Blair Warren
    Resources: 
    Ashley Alderson: Instagram
    The Boutique Hub:  Website | Facebook | Instagram | Pinterest | TikTok | YouTube
    Boutique Summit 2024
    Small Business Marketing Handbook
    Small Business Hiring Handbook 
    Brand Owner Basics Masterclass
    Tradeshow Marketing Handbook
    2024 Trade Show Calendar
    Boutique Hub Black
    Hubventory.com

    • 26 min
    Discover more MAGIC in 2024 with Kelly Helfman, President of MAGIC

    Discover more MAGIC in 2024 with Kelly Helfman, President of MAGIC

    I’m so excited to welcome back to the show one of my favorite guests and BFFs, Kelly Helfman, President of MAGIC. And we have some BIG news to share with you!
    Of course, I first get the inside scoop on emerging trends and what we can expect at the upcoming MAGIC events in Las Vegas, New York and Nashville. But Kelly and I spend most of the episode talking about our big announcement … a new partnership!
    The Boutique Hub is partnering with MAGIC in a much bigger way than ever before to help you Discover More MAGIC in 2024! The Hub will have a booth on the show floor at every MAGIC event throughout the year, and our team will be there to greet you, provide resources, answer questions, and take new buyers on our BFF tour.
    Join The Hub team at MAGIC to connect with the community, discover your next best-sellers, uncover exclusive trend forecasting, build business insights and so much more!
    MAGIC | Website | Facebook | Instagram | TikTok | LinkedIn 
    Your Guide to Vegas Apparel Markets February 2024
    Register for MAGIC Las Vegas
    Sign Up for the BFF Tour
    Additional Resources: 
    Kelly Helfman: Website | Instagram
    Ashley Alderson: Instagram
    The Boutique Hub:  Website | Facebook | Instagram | Pinterest | TikTok | YouTube
    Tradeshow Marketing Handbook
    Boutique Summit 2024
    Boutique Hub Black
    Hubventory.com

    • 21 min
    A Masterclass on Building and Scaling a Brand with Sam Paik, State of Fashion / YZE Agency

    A Masterclass on Building and Scaling a Brand with Sam Paik, State of Fashion / YZE Agency

    This week I am talking to one of my favorite people in the industry who’s advised me, encouraged me, brainstormed with me … and pushed me to eat more than just meatballs! In addition to being a good friend and foodie, Sam has worked in every single corner of the fashion industry and has such amazing insight into how things work and where there’s opportunity.
    Design, production, marketing, sales, customer service – you name it, he’s done it! Sam has launched multiple apparel lines, worked in the corporate sector, and now runs his own consulting firm, State of Fashion / YZE Agency. 
    In this episode, Sam and I cover it all, talking about the trials and tribulations of wholesale production, establishing a brand, marketing strategies and tradeshows, as well as the entrepreneurial mindset and how to persevere through hardship.  
    Resources:
    Brand Owner Basics Masterclass
    Tradeshow Marketing Handbook
     Wholesale Marketing Handbook
    State of Fashion: Website | info@stateoffashion.com | 213.514.5888
    Ashley Alderson: Instagram
    The Boutique Hub:  Website | Facebook | Instagram | Pinterest | TikTok | YouTube
    2024 Trade Show Calendar
    How to Register for Market
    Boutique Summit 2024
    Small Business Marketing Handbook
    Small Business Hiring Handbook 
    Boutique Hub Black
    Hubventory.com

    • 55 min
    FTV: Legal Tips for Small Businesses with Andrea Sager, founder and CEO of The Legalpreneur

    FTV: Legal Tips for Small Businesses with Andrea Sager, founder and CEO of The Legalpreneur

    On this episode of the #BoutiqueChat Podcast, Andrea Sager joined me for Legal Tips for Small Businesses. As an attorney and former boutique owner, Andrea knows all the legal information small business owners may overlook. I chatted with her in season 3 about how to choose the right entity, how to avoid infringement, and trademarks. Bring a pencil and paper for this episode because Andrea addresses all the critical legal tips small business owners need to know about!
     I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again — and taking notes!
    For show notes & resources visit the episode webpage below or click here.
    First released November 2020. 
    Resources:
    Andrea Sager: Instagram
    The Legalpreneur: Website | Instagram | TikTok | YouTube
    Ashley Alderson: Instagram
    The Boutique Hub:  Website | Facebook | Instagram | Pinterest | TikTok | YouTube
    2024 Boutique Boss Planner
    Boutique Summit 2024
    Small Business Marketing Handbook
    Boutique Hub Black
    Hubventory.com
     

    • 50 min

Customer Reviews

4.9 out of 5
805 Ratings

805 Ratings

notoriouskeb ,

Highly Highly Recommend

Just wow. I leave every episode with multiple pages of notes and ideas. Please keep doing what you are doing it is so helpful and empowering!

Agriggs96 ,

I 🩵 tBH

I love the Boutique Hub so much. I green so so much information from this podcast as a boutique owner of 9 yrs. I can never know too much for my company!
Thank you for always showing up. KEEP IT UP! ✨🤩

Becki Rojas ,

Why I love boutique chat

In 2021, I was trying to start a boutique and didn’t know where to start. The boutique chat gave me not only the confidence, but also the information needed to get started with in the industry. Ashley and the entire Boutique Hub staff is amazingly supportive and provides the best education out there this community and this podcast is what I recommend to every Boutique Owner I meet into those looking to get started. They have saved me thousands of dollars in mistakes by sharing their knowledge in the industry, you cannot put a price tag on the education. Thank you for all you do.

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