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When it comes to telling a brand story through anagrams, Lola Madrid's new Scrabble spot tops them all.
Luckily, the wordplay in this charming 80-second film is more clever and compelling than my little joke above. (Though spot tops is a palindrome as well as an anagram!) Anyway, the ad presents the stories of Agostina and Santiago. Though they've never met, anagrams link almost every aspect of their lives. She's a "cab driver," he's a "crab diver."
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