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Missing People enlists social media celebs to reunite families with #TheBigTweet

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By John McCarthy, Opinion Editor

May 25, 2015 | 5 min read

A number of celebrities are helping push a charity's push to find missing people in the UK.

The group, called Missing People, is today (Monday 25 May) tweeting an appeal for a missing child every half an hour for 24 hours, backed by celebs such as JK Rowling, Simon Cowell, Martin Sheen and Katie Price.

Social media users are encouraged to share the tweets using #TheBigTweet hashtag in a bid to bring the missing home as a result of it being International Missing Children’s Day.

A number of celebrities already have helped to publicise the push.

AP reports that Stephen Fry said: "It is a very simple concept and there is simply no excuse not to get involved, by retweeting these appeals, we can all help extend the platform that might bring those children home.

"Circulating the details of these children through the social media site is such a simple, yet incredibly effective way to give the appeals as much coverage as possible.

"I was so impressed by how the world of Twitter responded last year - an incredible 58,000 retweets in one day. The result? Two missing children were found. Invaluable."

Check out the campaign at the @missingpeople handle or #TheBigTweet to get involved.

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