Bank of America: Here Are Eight Ways to Profit From Millennials

As the largest generation in U.S. history, millennials have a lot of potential to change the investment landscape. A couple of weeks ago, Goldman Sachs sent out a research note detailing which companies were poised to benefit from this large demographic, in particular from millennial parents. Now, Bank of America Merrill Lynch has published one as well.

The main purpose of the note is to identify eight millennial-related investment themes, and then identify a number of stocks with exposure to the trends. But before BofA could do that, its analysts had to take an in-depth look at how millennials differ from prior generations.