Last week I was reading a Forbes blog about a customer engagement conference. I know: beat that for an opening line. It was actually a blog post that was mainly about some tweets. And the tweet that caught my eye was referring to something an IBM speaker said that was a quote from Howard Schultz, the chairman and chief executive of Starbucks, which was, in turn, a retreading of a well-known saying that has been around for decades (and that, children, is how “key insights” are made).
Anyway, the tweet in question referenced Mr Schultz’s famous quote: “We aren’t in the coffee business serving people. We’re in the people business serving coffee.”
On the one hand, this is the sort of takeaway nugget that people