Virtual Reality and Tequila Cocktails Come Together

Artisanal Commitment and Technology Mix.

Patrón showcases their commitment to artisanal, handcrafted tequila production by leveraging innovative Oculus Virtual Reality Technology to transport people on an educational and exciting virtual journey to the Hacienda Patrón distillery in the Highlands of Jalisco, Mexico. The new ‘Art of Patrón Virtual Reality Experience’ is a first in the tequila industry.

“An innovative spirit is what built Patrón, and to this day, it not only defines our products, but also how we tell our brand story. While many brands are utilizing virtual reality largely for entertainment, Patrón is leveraging this incredible interactive technology as a unique educational tool, to give an immersive, behind-the-scenes look into the artisanal process of making our handcrafted tequila.”
– Lee Applbaum, Global Chief Marketing Officer at Patrón Spirits

The “Art of Patrón Virtual Reality Experience” is a one-of-a-kind sensorial immersion, seen from the perspective of a bee, flying on a breathtaking up-close and personal visual journey that begins in the agave fields and continues through the gates of the Hacienda Patrón distillery, showcasing the sights and sounds of Patrón’s actual production, aging and bottling. Along the way, the 360-degree virtual reality experience captures the every day, authentic process and actual members of the Hacienda team – not actors – who proudly create Patrón, and allows participants to witness, firsthand, the care and attention to detail that goes into every bottle.

“Consumers are increasingly eager to learn the stories behind the products and brands they enjoy,” added Applbaum. “It’s relatively easy to write brand education materials or shoot a video, but that doesn’t always capture the full experience. What we’ve created, using the very latest VR technology, is an authentic, intimate and unprecedented look inside our private Hacienda doors, second only to visiting in person.”

The “Art of Patrón Virtual Reality Experience” will be offered globally at Patrón events, educational seminars, and at select on- and off-premise retailers. A 360-degree web experience will also be posted on artofpatron.com, including behind-the-scenes footage.

For more information about Patrón tequilas and liqueurs, please visit PatronTequila.com.

Spice of Life

Created by Damian Windsor

Ingredients:

• 1 oz. Roca Patrón Silver
• 1 oz. Patrón Citronge Lime
• 1 oz. Frangelico
• 2 Strawberries
• 1/2 oz. lime juice
• 2 Slices of Jalapeño

Preparation: Muddle strawberries to a paste, add liquid ingredients and cubed ice, shake and strain onto fresh ice in a double Old Fashioned glass and garnish with a half strawberry and jalapeño slices.

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Tomar Bueno

Created by Damian Windsor

Ingredients:

• 1 oz. Patrón Roca Silver
• 3/4 oz. Patrón Citronge Lime
• 1 oz. Campari
• 1 oz. Grapefruit Juice
• Top with Squirt

Preparation: Add ice and liquid ingredients to a highball glass, garnish with a grapefruit peel twist, alternately take a big sip out of a can of Squirt soda and add the liquid ingredients directly to it.

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Bandera de Puebla

Created by Rob Krueger

Ingredients:

• 1 oz. Patrón Reposado
• 1 oz. Patrón Citronge Lime
• 1/2 oz. Coconut Cream
• 3/4 oz. Fresh Lime Juice
• 3/4 oz. Pomegranate Juice
• Mint Sprig for Garnish

Preparation: Combine the Patrón Reposado, Citronge Lime, Coconut & Lime Juice in a cocktail shaker with ice and shake well. Strain over fresh ice in a rocks glass. Gently pour the Pomegranate Juice so it settles to the bottom half of the drink creating two equal layers of white and red. Garnish with a sprig of mint to represent the three colors of the Mexican flag.