Kathmandu turns over a new leaf

Kathmandu’s ubiquitous black puffer is making way for jackets in brighter colours – think sky blue, forest green and watermelon pink – as the outdoor lifestyle retailer targets younger customers in its first rebrand in 30 years.

Kathmandu has tweaked its range, making products more stylish and colourful, and rejigged marketing, launching a new tagline, “We’re out there”, and a new purpose – to improve the wellbeing of the world through the outdoors.