Table of Contents
Foreword Daniel Mofatt 11
Acknowledgements 13
Introduction 15
Part I The Past
1 Brewing History 101 23
Liquid Gold Rush 24
Frank Ruhstaller: Building an Empire 29
The Rise of the Brewing Industry 33
2 Hop History 37
In Like Flint 38
Wheatland Hop Riots 42
Where Did the Hops Go? 46
Part II The Present
3 The Craft Comeback 51
I Love the '80s 53
Rise (and Fall) of the Rubicon 54
4 The New Wave 61
Blast from the Past Shaping the Future 62
Getting on Track 66
Knee Deep in Distribution 70
5 Clusters of Craft 76
Industrial Destination 77
All In on Auburn 80
6 Brewing Success 85
When a Plan Comes Together 86
Show Me the Money 88
The Excellence of Execution 90
Here for the Beer 92
Service with a Smile 93
So Why Do It? 94
7 Near Beer Businesses 96
Crafting Evolution 97
Brewfest Management 98
A New Frontier 100
Parties on Pedals 102
You Scream, I Scream 104
8 Changing Culture 106
Part of the Community 107
Brews and Venues 109
Beer on the Run 112
9 Beer and Social Media 115
Harnessing Social Media 115
Beer Enthusiasts Take Over Facebook 117
Part III The Future
10 Brewing for the Future 123
UC Davis Brewing Program 124
Brewing with Bamforth 128
Brewing Beyond Campus 132
11 The Politics of Beer 136
California Craft Brewers Association 138
California Craft Beer Summit 139
12 The Hop Comeback 144
The New Hop Pioneer? 145
The Unlikely Farmer 148
The Future of Hops 150
13 Continuing Education 153
BIY: Brew It Yourself 154
Hop School 157
Conclusion. So What Now? 161
Notes 165
Index 169
About the Author 173
