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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Hardcover – Illustrated, Nov. 26 2013

by Gary Vaynerchuk (Author)
4.5 out of 5 stars 3,260 ratings
4.0 on Goodreads
9,075 ratings
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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. 

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

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  1. Print length
    224 pages
  2. Language
    English
  3. Publisher
    Harper Business
  4. Publication date
    Nov. 26 2013
  5. Dimensions
    2.29 x 19.56 x 23.37 cm
  6. ISBN-10
    006227306X
  7. ISBN-13
    978-0062273062
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Popular Highlights in this book
What are Popular Highlights?
Previous page
  1. Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
    Highlighted by 4,708 Kindle readers
  2. Different platforms allow you to highlight different aspects of your brand identity, and each jab you make can tell a different part of your story.
    Highlighted by 4,632 Kindle readers
  3. Creating skillful native content has little to do with selling and a lot to do with skillful storytelling.
    Highlighted by 3,057 Kindle readers
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From the Publisher

More from Gary Vaynerchuk
Crush It!
The Thank You Economy
#AskGaryVee
Crushing It!
Twelve and a Half
Day Trading Attention
Customer Reviews
4.5 out of 5 stars 3,361
4.6 out of 5 stars 852
4.6 out of 5 stars 1,104
4.6 out of 5 stars 5,192
4.6 out of 5 stars 1,150
4.7 out of 5 stars 566
Price $32.19 $33.50 $36.99 $25.95 $17.00 $26.50

Product description

From the Back Cover

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

About the Author

gary vay*ner*chuk has captured attention with his pioneering, multifaceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library’s retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed!

Product details

  • Publisher ‏ : ‎ Harper Business
  • Publication date ‏ : ‎ Nov. 26 2013
  • Edition ‏ : ‎ Illustrated
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 224 pages
  • ISBN-10 ‏ : ‎ 006227306X
  • ISBN-13 ‏ : ‎ 978-0062273062
  • Item weight ‏ : ‎ 294 g
  • Dimensions ‏ : ‎ 2.29 x 19.56 x 23.37 cm
  • Customer Reviews:
    4.5 out of 5 stars 3,260 ratings

About the author

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Gary Vaynerchuk

Gary Vaynerchuk

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Gary Vaynerchuk is a serial entrepreneur and serves as the chairman of VaynerX, the CEO of VaynerMedia, and the creator and CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business. He is a New York Times bestselling author, a sought-after public speaker, and a prolific investor in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber. Gary serves on the board of Bojangles Restaurants, Global Citizen Forum, MikMak, and Pencils of Promise. He is also a longtime Well member of charity: water.

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4.5 out of 5 stars
3,260 global ratings

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Customers find the content of the book great, well-penned, and informative. They say it's helpful with great tips and examples.

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38 customers mention "Content"35 positive3 negative

Customers find the content of the book great, well-penned, and awesome. They say it's a good intro to social media and the best book about marketing they've ever read. Readers also describe the book as a fun, easy read and a research book.

"...online business and try to swim in the social media world, so this book was great! I will keep it as a reference." Read more

"Love this book. Lots of ideas learned to help me leverage my digital business" Read more

"...glass through the mechanics of social medias , this is a very good book indeed .Short , clean , to the point , very factual and most of all......." Read more

"...Great examples to learn from." Read more

5 customers mention "Informative"5 positive0 negative

Customers find the book informative. They say it's helpful, with great tips and examples.

"...Short , clean , to the point , very factual and most of all....insanely helpful ! One gets his/her moneys worth big time . Luc" Read more

"Awesome book for entrepreneurs looking to use social media. Great tips and examples." Read more

"Love the advice!" Read more

"Helpful but a bit out of date now" Read more

Top reviews from Canada

  • Ariane Arsenault
    5.0 out of 5 stars Helpful
    Reviewed in Canada on April 9, 2017
    Format: HardcoverVerified Purchase
    Well Garry Vee's books are always such an interesting read! This book is so helpful, even after a few years. I run an online business and try to swim in the social media world, so this book was great! I will keep it as a reference.
    Helpful
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  • Ilovehockey
    5.0 out of 5 stars Highly recommended to people doing digital business on different platforms
    Reviewed in Canada on February 26, 2021
    Format: HardcoverVerified Purchase
    Love this book. Lots of ideas learned to help me leverage my digital business
    Helpful
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  • Luc Morin
    4.0 out of 5 stars High recommendation indeed !
    Reviewed in Canada on July 25, 2016
    Format: HardcoverVerified Purchase
    Here is another book written from a young American writer with loose prose and slangs , just like Badass and Ask BUT Gary sure knows his stuff. Other than letting loose and again having a slight disrespect for his readers ( why the 4 star and not 5 ) by having dude slang and rants , he does bat all his knowledge out of the ball park. He knows his stuff, his writing and style and the way his book is organized shows a clear and present and active mind. He is aware and unapologetic about the Social medias realities and further knows them well within his being .

    If one is looking at a looking glass through the mechanics of social medias , this is a very good book indeed .Short , clean , to the point , very factual and most of all....insanely helpful ! One gets his/her moneys worth big time .

    Luc
    One person found this helpful
    Helpful
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  • Carlos C.
    5.0 out of 5 stars Excellent book. Recommended
    Reviewed in Canada on April 8, 2019
    Format: Kindle EditionVerified Purchase
    It's great if you want to be aware of the things you post on the different social media platform. Great examples to learn from.
    Helpful
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  • Roxanne Whiting
    5.0 out of 5 stars Quick delivery
    Reviewed in Canada on November 3, 2023
    Format: HardcoverVerified Purchase
    The book came so quickly and in perfect condition. Can’t wait to start reading!
    Helpful
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  • Jamie ferguson
    5.0 out of 5 stars Dated but great
    Reviewed in Canada on September 26, 2019
    Format: HardcoverVerified Purchase
    It was a really enjoyable book just things are a little dated but still apply
    Helpful
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  • James Upright
    3.0 out of 5 stars This book wasn't what I expected. It just felt ...
    Reviewed in Canada on April 23, 2016
    Format: HardcoverVerified Purchase
    This book wasn't what I expected. It just felt dated with the information and examples. Probably was a 5 star book when it came out
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  • Michelle Smith
    5.0 out of 5 stars So much to learn
    Reviewed in Canada on May 10, 2016
    Format: Kindle EditionVerified Purchase
    I've had a couple of service businesses that relied heavily on word of mouth to gain new clients but my new business is selling a product online and in stores and I'm trying to learn everything I can about branding and marketing. I'm feeling fortunate to have stumbled across this book. It's only the second book I've read on marketing and I'm already feeling confident that if I follow Gary's ideas and advice I'm well on my way to becoming a relevant company. Thank you GaryVee for an awesome how to book for navigating a business in today's social media world.
    Helpful
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Top reviews from other countries

  • Claire Georghiades
    5.0 out of 5 stars This 'How-To' Guide Is A Must Read!
    Reviewed in the United Kingdom on February 15, 2014
    Format: Kindle EditionVerified Purchase
    This 'how-to' guide is a must read for any business that wants to promote itself online. Gary Vaynerchuk gets it. And as this is the 3rd book in a hugely series, you can also be sure that he translates what he knows into a highly readable book.

    In Gary's own words, "I hoped that if I wrote a short, useful book... that broke today's most popular and exciting platforms down to their essential building blocks of text, image, tone, and link capabilities, it would make the exploding social media scene seem a bit less daunting to any marketer or business owner trying to keep up with it." Gary has achieved exactly that.

    There is a huge temptation on social media to continually work from the inside-out, tweaking what you do according to your analytics. The reason this book packs such a big punch [sorry for the pun] is that it looks at each platform from the outside-in, never losing sight of the fact that successful marketing leads to sales.

    And it does this in a highly informative, entertaining way. Gary Vaynerhook gives you six simple rules of outstanding content:

    1. It's native.
    2. It doesn't interrupt.
    3. It doesn't make demands - often.
    4. It leverages pop culture.
    5. It's micro.
    6. It's consistent and self-aware.

    He then channels his huge wealth of experience into critiquing actual posts on different platforms to show what works to create sales, and what doesn't work and why. So that you can go back to each platform, and do things better and sell more.

    I read this book on the kindle version, but I have found it so useful that I have ordered the paperback for easier reference. To sum up: buy this book, read it, do the hard work and reap the rewards of increased sales.
    Report
  • Divya Kothari
    5.0 out of 5 stars Somehow this book is more than just about marketing.. Its presented like boxing but pleasurable as a dish with its print quality
    Reviewed in India on February 11, 2018
    Format: HardcoverVerified Purchase
    There's a reason why Gary V is so remarkable... and you will get to understand that here in every sense of the word

    Firstly, the book has a catchy cover design. Like a book about the fight of marketing you are taking on, drawing its essence from a boxing bout that you are kind of going to be.
    Secondly, the quality of print and the sheets is just so smooth. Smooth as butter would in no way be an exaggeration. Somehow this book is tasty like a dish.

    Thirdly, this book has clearly distinct presentation of viewing and approaching each social media platform differently. Which is a big plus coz factually all social media marketing tactics has to be different as the audience has different intentions while using each of them.

    Fourthly, it gives you better insight understanding and analysis viewpoint of marketing campaigns undertaken by several large companies or those that turned large with successful campaigns. Its presents them sort of like you watching a boxing match of other competitors.

    Fifth, if you have watched his videos, you would be reading this book literally but in his voice pitch pace and timbre.
    Remarkable book.!
    Simply having it on the table makes your table feel elegant.

    I haven't even begun exaggerating this books appeal.

    Kind of jealous of Gary V but great job by him here
    Report
  • KC
    5.0 out of 5 stars Stop reading all the reviews, just buy the book. Worth it.
    Reviewed in Australia on February 27, 2015
    Format: Kindle EditionVerified Purchase
    This book is full of common sense that makes you go 'ohhhhyerrrrrr' as if you already had the information to draw the obvious conclusions about each social platform, you just were too busy to sit down and do it. Of course that's BS, few of us actually know the mechanics of the platforms we're using. JJJRH is one of the most valuable resources I've picked up, ever. The only reason I put this one down is to furiously write notes of how to apply it to my work. Cheers to GaryVee
    Report
  • pedro
    5.0 out of 5 stars Good book over all!
    Reviewed in Spain on March 19, 2021
    Format: HardcoverVerified Purchase
    It’s giving you great insights about marketing in general and how to impact in the different social media platforms. It’s a little outdated with some info but that’s something I already expected since the digital updates are fast!
    Report
  • Kyle
    5.0 out of 5 stars Great Resource - Use it Every Day
    Reviewed in the United States on January 31, 2014
    Format: HardcoverVerified Purchase
    “All Companies are Media Companies”

    If there is one phrase that sums up the collective approach of Gary Vaynerchuck’s book Jab, Jab, Jab, Right hook (JJJRH) it is the title of chapter 10. While Gary spends most of the book walking the reader through strategies to effectively market a brand, using platforms that already exist. The underlying theme though, emphasizes staying relevant and authentic. He challenges the reader to look into the future and adapt to our changing social landscape on a moment’s notice.

    “Change”

    Before I delve deeper let me put a few things into context for you so you’re aware of the biases, shortcomings and ideals that are influencing my views on this book. First and foremost I love change. I like being challenged, uncomfortable and even frustrated. I firmly believe in learning through experiences and that means throwing myself into the midst of conflict and change regularly.
    Knowing that, and that I work for a small company who is slowly sticking our toe into the ocean of social media, it shouldn’t surprise anyone that I’m a fan of this book.

    If you were to take account of the books in my personal library (a small collection) you’d be hard pressed to find a work of fiction. From my later teen years through my entire adult life, fiction has held no charms for me. Memoirs, military studies, theological assessments and bibles dominate the only bookshelf in our home. I have on occasion picked though a self help book, or a “Top Ten Ways To Improve ‘X’…” I also have a small pile of old college text books in a box buried in a closet somewhere…

    “Where does it fall?”

    As I browse my own collection and mentally walk the halls of libraries I’ve spent time in, I find it somewhat difficult to classify JJJRH. The book reads like an opinion column in the local paper. The chapters are divided by theme like my old psychology text book, and the real world case studies are picked apart like a historical assessment of military action. This description may give the impression of disorganization or chaos, but the flow isn’t disrupted. Each chapter addresses a new platform or concept accompanied by real world examples.

    As I made my way through each chapter I took a day or two to reflect before moving on. In all reality Gary could have published each chapter as an individual class/pamphlet/ebook etc. Knowing this attempting to digest this entire work in one sitting is not advised. For my needs it’s become a textbook of sorts. I reference specific chapters and topics as needed and occasionally reread bigger concepts when I feel the urge.

    As a reader of historical and biographical works this book didn’t ‘engage’ me and I found it easy to put down, I’ve often wondered if it was meant that way. Not being an avid reader of works like this (I’m more prone to read industry articles and blogs) I can’t say whether it bucks any norms or trends, but knowing Gary’s persona I’m guessing in some ways it does.

    “Highs & Lows”

    A colleague asked what my favorite aspect of the book was. She was surprised when I didn’t reference a specific chapter or paragraph. For me it all comes down to style. Gary writes like he talks… blunt, easy to understand and at times, in your face! He has mastered the art of being himself without any apologies. His no-nonsense, plain English approach to topics that can be intimidating to those who aren’t “computer or social media savvy” gives the reader confidence and leaves little to question.
    On the flip side I was a little disappointed that there wasn’t MORE content. None of the chapters lacked real world examples, but I repeatedly asked myself “is this it?” Is it really this simple? The chapter that outlined Facebook was by far the most in-depth, but the pages given to Instagram and Twitter lacked the thoroughness I thought I needed. That said my lack of knowledge on these subjects may have given way to unrealistic expectations.

    “The Final Assessment”

    If you’re new to social media (especially from a business perspective) Gary lays out a strong foundation and plenty of examples. I’m hard pressed to truly rate the content of the book until I have had time to put it to use. Until then though, Gary has given me an “Encyclopedia Social Media” that I’ll reference almost daily.
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