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Brands are playing around with Instagram's new Carousel Ads, and Instagram's creative team is working directly with advertisers to come up with ways to use the slideshows.
A carousel is simply one post with multiple photos that users can swipe to view. When the feature—which is only available in sponsored posts—was introduced, marketers were interested in the idea of sequential storytelling and building a narrative through multiple photos. The ads were first launched in the U.S. In March and roll out in more countries next week.
This week, Instagram released a handful of the first campaigns to use its carousels, including GM, CeaBrasil, Fido Mobile and Lacoste.
