Events
Overview: There are many reasons for an organization to initiate a branding project, such as creating a new district, merging with another organization or overhauling dated brand material. This webinar will discuss how to approach and implement an organization-wide brand identity effort, from initial research on target audience to finalizing external marketing collateral. Hear from two downtown practitioners who have led branding projects in large and small organizations to gain valuable insights into how positioning and messaging can amplify a newly formed brand strategy.
March 12, 2021 | 11:15am ET (8:15am PT)
Domain: Marketing, Communication and Events
Pricing: IDA Members: Free | Nonmembers: $40
Advancing Places is an online series aimed at empowering IDA members with the solutions needed to address the most critical urban issues of the day. This session will include a moderated Q&A and will be recorded for member and nonmember use in the future.
Speakers:
- Rachel Davis, Principal & Chief Strategist, Walnut Street Creative (Washington, DC)
- Paige Sullivan, Marketing Manager, Central Atlanta Progress and Atlanta DID (Atlanta, GA)
Moderator:
- David Downey, President & CEO, International Downtown Association
Speakers
Rachel Davis
Principal & Chief Strategist, Walnut Street Creative (Washington, DC)
Rachel L. Davis is a marketing and communications strategist specializing in place management and city building. She has spent her 18-year career focused on the creation, activation and branding of great places. Through Walnut Street Creative LLC, Rachel provides marketing, communications, project management and strategic services to place-based organizations and commercial real estate firms. She has managed and launched the brand identities for eight organizations (and countless campaigns), including NoMa BID, Dupont Circle BID, the International Downtown Association and the National Landing BID. She helped create a yoga studio from scratch, emblazoned a parking lot with Washington, D.C.’s largest mural, and has managed and promoted hundreds of events.
Paige Sullivan
Marketing Manager, Central Atlanta Progress and Atlanta DID (Atlanta, GA)
Paige Sullivan serves as the Marketing Manager of Central Atlanta Progress and the Atlanta Downtown Improvement District, where she oversees the organization's communications channels, manages media outreach efforts, and collaborates internally on special projects, including public space activations and arts and culture programming. Paige received her B.A. from Agnes Scott College and completed her M.F.A. in creative writing at Georgia State University, right in the heart of Downtown Atlanta.
More Information
Registration information: When registering for a webinar, please complete the sign-up as yourself and not your organization. If additional staff would like to attend the same webinar, each individual must register as themselves to receive their unique login link. Questions? Email registration@downtown.org.
IDA is committed to making our educational sessions accessible to everyone, regardless of ability, and to reasonably accommodating the assistive needs of our members, attendees and partners. We are actively working to increase the accessibility of our offerings. In so doing, we strive to comply with the available standards and guidelines under the Americans with Disabilities Act and related laws to the greatest extent possible. If you are having trouble accessing an IDA offering, or have a question regarding session accessibility features, please contact IDA at registration@downtown.org for assistance.
Sponsor
Interested in Sponsoring?
Gain access to an audience of urban leaders who want to learn about your product or service.
Interested in Membership?
IDA membership provides resources and solutions to help organizations grow and thrive.
Questions?
For registration assistance or further information, please contact IDA’s registration team.
