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"Have you ever thought, 'I could never do that?'"
That's the question posed by a new minute-long Ram Trucks spot from The Richards Group, which shows women meeting challenges like mountain climbing, surfing big waves and performing on stage.
The ad, called "Courage Is Already Inside," answers its question by assuring viewers they have plenty left in the tank to "break a stereotype—and throw it into a whole 'nother gear."
This empowering message is fueled by compelling, gritty visuals from director Jaci Judelson.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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