Becoming a digital workplace leader Intranet Now sep 2014
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The document discusses the shift from intranet management to digital workplace leadership. It outlines 9 key points about this transition, including that the intranet remains important but the focus expands to tools, people and physical workspaces (point 1). The role requires broader engagement across stakeholders and advising executives (point 2, 4). It involves building a team with diverse skills beyond just technology (point 6, 7) and taking on more of a leadership than just a management role (point 5). Finally, the time is now for organizations to make this transition to digital workplace leadership (point 9).
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Becoming a digital workplace leader Intranet Now sep 2014
- 1. Becoming a Digital Workplace Leader: the big shift from intranet management Elizabeth Marsh, DWG & Kate Simmons, Allen & Overy Intranet Now London – September 2014
- 2. Twitter: @dwg www.digitalworkplacegroup.com Who we are 2 Kate Simmons Senior Digital Manager Allen & Overy @katesimmons77 • 14+ years digital channel management across intranet/ internet. • Digital manager with particular interest in digital transformation within organisations, psychology of technology. Elizabeth Marsh Director of Research DWG @digitalsanity @dwg • 10+ years intranet/ KM management at T-Mobile, Reuters. • 6+ years research lead at DWG. • Co-author: “The Digital Renaissance of Work” (2014). Curious fact… usually has a flute in her hand if on stage. Curious fact… last year completed a psychoanalytic psychotherapy course, study on-going.
- 3. Twitter: @dwg 9 things we’re learning about the shift from intranet to digital workplace management… www.digitalworkplacegroup.com 3
- 4. Twitter: @dwg www.digitalworkplacegroup.com 4 #1 Intranet at heart
- 5. Twitter: @dwg www.digitalworkplacegroup.com #1 Intranet at heart Source: http://www.digitalworkplacegroup.com/2013/12/03/why-is-the-intranet-still-important-in-era- 5 of-the-digital-workplace
- 6. Twitter: @dwg www.digitalworkplacegroup.com #1 Intranet at heart 6 In 2012 In 2014 Source: Allen & Overy 2014
- 7. Twitter: @dwg www.digitalworkplacegroup.com 7 #2 New opportunities
- 8. Twitter: @dwg www.digitalworkplacegroup.com #1 New opportunities 8
- 9. Twitter: @dwg www.digitalworkplacegroup.com #2 New opportunities Source: Allen & Overy 2014 9
- 10. #3 Digital workplace manager “DNA” Twitter: @dwg www.digitalworkplacegroup.com 10
- 11. Twitter: @dwg www.digitalworkplacegroup.com #3 Digital workplace manager “DNA” 11
- 12. Twitter: @dwg #4 Intranet manager positioning www.digitalworkplacegroup.com 12
- 13. Twitter: @dwg www.digitalworkplacegroup.com #4 Intranet manager positioning 13 Intranet Manager Digital Workplace Manager Focus on intranet and integrated systems Broader focus across tools, people, and in some cases, physical workplace. Focus on online employee experience within the browser (intranet and integrated or linked applications on desktop and mobile) Focus on online employee experience within and beyond the browser (across applications, devices and locations) Management of intranet development or re-design projects with focus on content and design. Delivery of large scale, complex technology programmes with focus on business processes. Deeper knowledge of technical solutions. Engaging stakeholders in the intranet vision and strategy Engaging a broader set of stakeholders. Managing perception of loss of autonomy for some. Advising senior executives on digital trends and opportunities Engaging and representing the user. Championing user-centred design for the intranet. A deeper understanding of new ways of working and application of user experience principles at level of the whole digital workplace. Provide management of the intranet service. Planning, organizing and coordinating intranet activities. Provide leadership across owners of diverse systems as well as the digital workplace team. Challenging the status quo. Inspiring others. Providing ‘bridge’ between business and IT needs and view of the intranet. Becoming a facilitator between IT and the business in order to work towards a more seamless experience of workplace technology. Source: Becoming a Digital Workplace Leader: the big shift from intranet management, DWG 2014
- 14. Twitter: @dwg #5 From management to leadership www.digitalworkplacegroup.com 14
- 15. Twitter: @dwg www.digitalworkplacegroup.com #5 From management to leadership Source: Heart of England Co-operative Concert Orchestra 2013 15
- 16. #6 Birth of the digital workplace team Twitter: @dwg www.digitalworkplacegroup.com 16
- 17. Twitter: @dwg www.digitalworkplacegroup.com #6 Birth of the digital workplace team 17 The digital workplace team may include management of a range of digital tools: • Intranet and collaboration platform(s) • Online meeting tools including web conferencing • Event and travel booking • Email and instant messaging • Unified communications tools • Social networking • Internal and external communities • Extranet services • Corporate website.
- 18. Twitter: @dwg www.digitalworkplacegroup.com #6 Birth of the digital workplace team 18 • Intranet and website management • Psychology • Social • Collaboration • Strategy • Lawyer • Business improvement • Collaboration • Broadcasting • Strategy • eBiz • Client solutions • Product dev • Collaboration • Strategy • Leadership • Tech lead • Support • Social • Video editing Head of Digital Senior Digital Manager Digital Managers x2 Digital Exec plus Assistants x4 Source: Allen & Overy 2014
- 19. Twitter: @dwg www.digitalworkplacegroup.com 19 #7 Making the transition
- 20. Twitter: @dwg www.digitalworkplacegroup.com #7 Making the transition 20 Start the dialogue/ articulate vision Make the business case Gain stakeholder buy-in Establish a steering group Focus on employee experience Leverage transformation Source: Becoming a Digital Workplace Leader: the big shift from intranet management, DWG 2014
- 21. Twitter: @dwg www.digitalworkplacegroup.com 21 #8 A rose by any other name
- 22. Twitter: @dwg head of workplace strategy digital workplace architect enterprise digital services manager internal digital channels www.digitalworkplacegroup.com #8 A rose by any other name 22 vice president of intranet & digital workplace consultant digital workplace manager employee workplace manager head of employee digital experience director of end user computing senior manager digital channels digital strategist senior manager Internal digital strategy director of workforce enablement employee engagement & collaboration manager senior manager – web & workplace strategy portal manager head of connected technologies Source: LinkedIn.com
- 23. Twitter: @dwg www.digitalworkplacegroup.com 23 #9 The time is now
- 24. Twitter: @dwg www.digitalworkplacegroup.com #9 The time is now 24
- 25. Twitter: @dwg www.digitalworkplacegroup.com 25 END Questions over coffee, lunch…