Screen calibration and new technology part 2

Without getting too technical, we’ve invested in TV and projector calibration technology that will combat these problems and also improve your viewing experience with not just OLED screens but with all other screen technology as well. Just think about it, if you had a home theatre installed, did the installer calibrate the home theatre system? Odds are they did, so why shouldn’t this apply to a TV screen, calibrating a display is just as important as calibrating a home theatre system, yet nobody knows about it.

THE RETAIL STORE EXPERENCE

All retail outlets will not tell you that screen calibration is available as naturally there more interest in profits and return visits sooner rather than later and less about product experience and the life span of the actual product, we believe in the complete opposite, we want you to be happy for many years.

THE CUSTOM AUDIO VISUAL SOLUTIONS EXPERENCE

What we do is calibrate the screen, we adjust the individual colour pixels, so all the colours are working at the right levels, over time the colours, as well as brightness and contrast, WILL change, the screen will slowly change colour and not “look right”. To maintain perfect colour and peak performance throughout the life of your TV (how the director that made the movie or show intended for you to watch it) it is recommended to calibrate your TV screen every year. And since you have invested a large amount of money on a new TV, calibration is a very cheap way to maximise the screen’s lifespan as well as your viewing experience. This is just one advantage; another advantage is that since the TV is not working as hard, there will be a power bill saving, we’re quite sure the retail stores will not tell you about this; also the picture will not be as ‘in your face’ as it originally was.

When a TV comes straight out of the box, the manufacturer set the TVs up to work very bright and the colours are more driving towards blue than natural tone. The reason for this is this is our eye perceive a more blue colour as a better colour and also on the showroom floor the manufacturers are competing with each other and they know setting up the TV’s up like this will sell more. We’ve been conditioned to perceive that brighter and bluer tones are better when realistically it’s not, it actually is worse and it’s a fake representation of the true picture. So having your TV professionally calibrated, you are doing not just yourself but you are doing your family a great justice.

THE OLED EXPERENCE

Now, just to clarify, we are not saying OLED is a bad technology, quite the opposite. OLED TV’s do have its advantages, for example, OLED has a much better contrast ratio than other technologies. A contrast ratio is the difference between one pixel to its neighbour; it is how ‘black’ one pixel can get to its neighbour being ‘white’, OLED does a great job separating it all. Other technologies like LCD and plasma tend to ‘bleed’ across pixels, so the blacks are not true blacks, that is where OLED comes into its own. You would notice on other TV’s when there is a black scene; there is still some light (a very dull white light coming out of the TV), OLED will make it even darker, so calibrating an OLED should be a must and taken priority over anything else before you begin.

To see what calibration is about in detail, this is a 2 minutes video,

http://www.youtube.com/watch?v=MFSqNCI58sE&list=LLF-7vI80yXs45V43Ma_rdtQ

And for a more in depth process, this video is one and a half hours long and demonstrates the process involved in calibration.

http://www.youtube.com/watch?v=eqWd8qs9YAk&list=LLF-7vI80yXs45V43Ma_rdtQ

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