Online video enrichment developer PLYmedia has released a beta version of its ProPLY solution for online publishers.
ProPLY enables online publishers to enrich their video experience by superimposing interactive contextual information on the video and contextually linking stories to their archive.
PLYmedia develops software that allows online videos to be overlaid with content layers, or PLYs - related to the video. Examples are advertisements, subtitles, pop-up bubbles and other layered content, which allows publishers to increase their revenue from a given video.
Informational overlays are designed to promote video content and maximize interaction with viewers.
PLYmedia also provides analytical feedback of the user's interaction on the video screen in response to various overlays.
PLYmedia's language accessibility solution, SubPLY, has already been implemented by online companies. PLYmedia's subtitles and close captioning solution adds value to the video. Its closed captioning solution converts audio video into text video, opening up additional viewing opportunities for the hearing impaired and enabling office workers to silently watch videos in the workspace.
In July, PLYmedia raised about $6 million in its second financing round from Greylock Partners and Elron Electronic Industries Ltd. (Nasdaq: ELRN; TASE: ELRN). The company had raised $2.5 million from private investors in 2006.
The company has offices in the US and R&D facilities in Tel Aviv.
Published by Globes [online], Israel business news - www.globes-online.com - on March 10, 2009
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