Some 85% of B2B companies say their sales team's ability to articulate product/service value is one of the most critical factors in closing deals, according to a recent report from Corporate Visions.

The report was based on data from a survey of more than 500 B2B marketers and salespeople from around the world who were polled about their sales messaging strategies and training.

Additional key findings from the study:

• 41% of companies ask their salespeople to role-play practice product/service value messaging in front of others.
• 49% of respondents say managers are responsible for ensuring that value messaging is practiced and coached; 36% say the training organization is responsible; 34% say no one is inspecting messaging proficiency.
• 33% of respondents say their company's salespeople do not to submit videos of themselves delivering messaging for feedback; 36% say salespeople are usually not required to submit videos; 21% say they do sometimes; 6% most of the time; 3% all of the time.

Check out the infographic below for more insights: