What’s involved in SEO Implementation – Seattle SEO Tips

If you’re planning on hiring a Seattle SEO company to help you with optimizing your website and pages, then you might want to know what’s involved in the process. While any good SEO company will create a custom plan and strategy based on your specific needs, current traffic and capacity for business, the following items include strategies and tasks commonly completed during SEO optimization.

SEO Audit

The first step to implementing your SEO is to audit or assess your site to see what changes have to be made. This should include analyzing your existing web content, your backend architecture, your servers, the history of your domain name and back end techniques such as whether or not you’ve highlighted your pages, created metadata or use SEO techniques that search engines like Google, Bing or Yahoo might think are spammy. Analyzing your incoming links is also important, because they can affect your search.

Backend Optimization

Once you’ve completed an SEO audit, you can get started on optimizing your site for local Seattle, national or global search. The first step is usually backend optimization. While many people know that SEO involves keywords, not many people know that your site architecture, sitemap, internal linking strategy and your HTML can all affect site crawling and search optimization. A good SEO company wil audit your back end and then make changes to improve your sites capacity for coming up on search.

Strategic Link Building

Link building is an SEO strategy that must be undertaken with absolute care because if done improperly, it looks like spam. Generating relevant, niche worth links that look real (often because they are real) can help you with driving traffic to your website, when you drive traffic through a link, Google and other search engines use it to rank your page.

Social Media

Social media is very much a part of SEO, so any good optimization strategy should include some plans to boost social interaction and engagement. While there are dozens of social platforms to choose from, you should choose one or two that are valuable for your business and then focus on creating high levels of engagement and link sharing, which in turn boost the credibility of your business in search.

Content Optimization

At one point in time content optimization was the gold standard of SEO but that is no longer true. However, it still plays a part. Google’s search engines now place a premium on quality over quantity, and they will search out and disregard keyword stuffing, duplicate content and spun articles. For that reason, the best content optimization clearly discusses what is on the page, offers helpful information and tells readers what they need to know. Content optimization should aim for keeping readers on the page as long as possible, and if possible, convince them to click through to another page to boost your site credibility and decrease your bounce rate.

If you want to know more about optimizing your website for search, contact Rory Martin, a local Seattle SEO and social marketing company to learn more.