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Understanding your Markets – Introduction to PR Newswire Second Series of the Asian Media Landscape: South Korea, Thailand & Indonesia White Papers
SPEAKER:
Helen Zhang
Senior Manager Audience Development,
PR Newswire
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Many of today's news consumers, editors, journalists, analysts and investors want more than text-only press releases. They want to engage with multimedia content anywhere at any time. They want a one-stop-shop where they can read information, watch video, download high-resolution photos, and get background information on your organization through accompanying links to product information, Web pages, and photo galleries.Asia is the fastest economic region and is home to over 4.4 billion people, which accounts for over 60 percent of the total global population. Many companies see the importance of doing business in Asia, however with so many diverse countries with different languages, it is essential to understand the markets you are targeting and that means there cannot be a one-size fits-all option for your communications strategy.
Following the successful launch of its first Asian Media Landscape Series white paper in April 2014, PR Newswire is releasing the second series of three separate white papers that focus on Thailand, South Korea and Indonesia. Guided by the same principles when launching the first series, the aim for the new white papers is to provide useful insights and information for companies and professionals who have media planning, PR and marketing responsibilities to navigate through the myriad of media channels such as print, broadcasting, online, social media, and search engines in Thailand, South Korea and emerging market Indonesia.
To support the release of the second series, PR Newswire hosted a webinar on 14 April with Helen Zhang, Senior Audience Development Manager of PR Newswire in Asia. The webinar provided an overview of the findings of the white papers and opportunities for participants to raise related questions during the Q&A session. Please register to watch the archived video.
Following the successful launch of its first Asian Media Landscape Series white paper in April 2014, PR Newswire is releasing the second series of three separate white papers that focus on Thailand, South Korea and Indonesia. Guided by the same principles when launching the first series, the aim for the new white papers is to provide useful insights and information for companies and professionals who have media planning, PR and marketing responsibilities to navigate through the myriad of media channels such as print, broadcasting, online, social media, and search engines in Thailand, South Korea and emerging market Indonesia.
To support the release of the second series, PR Newswire hosted a webinar on 14 April with Helen Zhang, Senior Audience Development Manager of PR Newswire in Asia. The webinar provided an overview of the findings of the white papers and opportunities for participants to raise related questions during the Q&A session. Please register to watch the archived video.