cake
Move aside so we can put our faces in this (Picture: Aldi)

Baking doesn’t get better than this. Or something like that.

If you want to impress the family this Easter, then look no further than Britain’s first crowdsourced cake recipe.

The ultimate Easter cake, which was unveiled today, was based on the findings of a study into the nation’s favourite fillings and flavours, carried out by Aldi.

2,000 people were asked to feed their suggestions into the Easter cake to rule them all, resulting in this cake o’ plenty, which took 31 hours to bake, involved 39 different ingredients, has five layers and was finished with 352 chocolate mini eggs. *Drools*.

We just had a sugar rush thinking about it.

Can we just lick it? (Picture: Aldi)

Of those cross-questioned on their cake-based urges, over a third (36%) named chocolate sponge as their favourite flavour, followed by cheesecake (33%), fruit cake (30%), carrot cake (29%) and Victoria sponge (24%) –  all of which are reflected in the final cake’s five layers.

When it comes to a good filling, 53 per cent of Brits love a creamy finish, followed by chocolate (37%), strawberry jam (25%), and raspberry jam (23%), and almost half preferred their cake embellished with chocolate eggs (48%). Well, of course.

A SLICE OF THE NATION FIRST EVER CROWD SOURCED CAKE FEATURING BRITS' FAVOURITE THINGS   This is the cake that Britain really wants. Experts took exactly 31 hours to bake and assemble the 'ultimate' Easter cake, featuring five layers and 39 different ingredients, following research revealing the nation's favourite fillings and flavours.  The country's first ever 'crowd sourced' cake revealed today, was based on the findings of a study of over 2,000 people commissioned by supermarket Aldi, resulting in a monumental sweet treat, featuring 352 mini chocolate eggs.    Over a third (36%) of Brits said that chocolate sponge was the most likely to get their taste buds tingling, followed by cheesecake (33%), fruit cake (30%), carrot cake (29%) and Victoria sponge (24%) - which is reflected in the intricate creation.  And when it comes to filling, cream came up trumps with over half of those surveyed (53%), followed by chocolate (37%), strawberry jam (25%), and raspberry jam (23%), and almost half preferred their cake embellished with chocolate eggs (48%).  Decoration scored highly on the cake wish list with more than 1 in 10 (12%) wanting to see edible decorations adorn their perfect cake.   The crowd-sourced Easter cake was created using the Aldi Specialbuys kitchen range and crafted by Great British Bake Off finalist and cookery book writer Miranda Gore Browne.    Miranda Gore Browne, Great British Bake Off finalist and cookery book writer, said: "Cake is engrained in British culture; it's part of family life, so I'm not surprised that we're so pernickety when it comes to the ideal slice. To capture the tastes of the nation in one brilliant cake is quite a feat.   "Of course, not everyone can create something so ambitious - stacking five different layers proved a particular challenge to say the least. My biggest worry was how I was going to cut an enormous slice of the cake, so I was thrilled and very relieved when it came out perfectly! This is certainly a showstopper of a cake but it does show how you can create your favourite things with low cost kitchen essentials."   Giles Hurley, MD for buying at Aldi says; "There's no better way to celebrate Easter than with what is possibly one of the nation's favourite things¿Cake. We were keen to find out how the nation would vote when it comes to flavours and fillings, and hope the impressive creation inspires people to create their very own treats, using their favourite ingredients.    "We pride ourselves on opening up often costly hobbies to our shoppers at a fraction of their normal price. Our Specialbuys offer customers a fantastic saving on outstanding quality products and our baking range is no exception"  Aldi Specialbuys are available in store on selected dates throughout the year, while stocks last.   -Ends- For further information, please contact the Aldi Specialbuys team on:   msharpe@clarioncomms.co.uk or jwainwright@clarioncomms.co.uk  020 7343 3112   Notes to Editor:  About Aldi Aldi's core philosophy is to offer high quality, brand-like products at everyday low prices that shoppers can trust.  Aldi has achieved a new record market share of 5% (Kantar Worldpanel for 12 weeks ending 10/03/2015) and remains the UKs fastest growing retailer. So far in 2015, Aldi has been named International Retailer of the Year at the Retail Week Awards and Multiple Wine Retailer of the Year at the Drinks Retailing Awards. In 2014, Aldi was named The Grocer of the Year at the Grocer Gold Awards, named Discount Retailer of the Year at the Retail Industry Awards and also came top in YouGov's 2014 Best Brand Rankings UK.   Building on its award success, Aldi won eight gold awards and ten silver awards at the Grocer Own Label Awards 2014, whilst scooping an impressive 59 accolades at The Great Taste Awards. Aldi's Mother and Baby range continues to excel in the market. Last year Aldi won Supermarket of the Year at the Loved By Parents awards, along with 11 other wins.  Aldi was also awarded for its commitment to the environment at the Carbon Trust Standard Bearers conference 2014. The award recognised Aldi's achievements in reducing its carbon intensity. The GHI has accredited 37 products to date, whilst the consumer body Which? continues to award Aldi's products with its Best Buy seal of approval, with Aldi's Magnum All In One Dishwasher Tablets, the latest product to be endorsed. Aldi is proud to support Barnardo's children's charity and The Princes Trust.  Privileged/Confidential Information may be contained in this message. If you are not the intended addressee (or responsible for delivery of the message to such person), you may not copy or deliver this message to anyone. In such case, you should destroy this message and kindly notify the sender by reply email. Please advise immediately if you or your employer does not consent to email for messages of this kind. Opinions, conclusions and other information in this message that do not relate to the official business of Clarion shall be understood as neither given nor endorsed by it. Clarion and its employees conduct business in accordance with the WPP Code of Business Conduct and Corporate Responsibility Policy. These can be found on www.wpp.com.  Clarion Communications Consumer, Trade, Corporate & Digital PR The Griffin Building, 83 Clerkenwell Road London  EC1R 5AR Tel: 020 7343 3112 Switchboard:  020 7479 0910  Web: www.ClarionComms.co.uk | Twitter:@ClarionComms | Blog:Clarion PR Talk
Cake close up (Picture: Aldi)

Decoration is also a must for many with 1 in 10 (12%) wanting to see edible decorations adorn their perfect cake.

The crowdsourced Easter cake was created using the Aldi Specialbuys kitchen range and lovingly crafted by Miranda Gore Browne, Great British Bake Off series one veteran.

Miranda admits: ‘To capture the tastes of the nation in one brilliant cake is quite a feat.’

However, we reckon if you start baking now, you might be done by Easter Sunday. Please feel free to send samples of your efforts into Metro c/o the Lifestyle team.