Good post today on the BufferSocial blog about 12 Facebook tactics they say are the best for getting attention and traction for your Facebook posts.

Here are the ones I find have worked best for me recently (like Google, Facebook has an algorithm that is regularly updated so what worked a few months ago may not be working for you so well today):

Native video. Posting a native video (meaning posting a video directly on Facebook) gets better results than just posting a link from YouTube or Vimeo. However, any video is better than none at all. As you scroll through your Facebook feed, your eye is naturally drawn to video — and once drawn, it’s almost irresistible not to click and watch what others have seen and are commenting on. Post a native video on your home page for sure, since Facebook allows you to keep one in a prominent place on your site.

Quote photos. I’ve been using quote photos a lot lately. They are great for just putting a thought out there to stimulate conversation and people share the ones they like — which can result in lots of other people finding you.

CTA button. Facebook allows you to add a call-to-action button on your home page so be sure you are taking advantage of this feature. You can choose from seven different CTAs: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up or Watch Video.

Trending topics. Sharing trending topics of interest to your target market is a great way to post on Facebook when your own creative juices have run a little dry.