In search of the perfect customer journey - Manchester

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Leaders from major brands, including Google and ITV, will share their insights and experiences of one of the most elusive marketing goals – the perfect customer journey.

What you’ll learn

• How to engage, delight and inspire customers
• How major brands approach the individual stages of the customer journey cycle
• How technology, online and social media has affected the customer journey

Katy Sutton, international commercial manager at HSBC, will chair the morning.

Finlay Clark, head of retail at Google will present ‘Getting your hands dirty with data’. You’ll learn about free tools that allow real-time customer insights through a fictional brand case study.

Alan Gilmour, head of strategy at Cogent Elliott, and Paul Hemmingway, head of marketing operations and digital at Police Mutual, will join forces to talk all things omnichannel. Their joint presentation will feature numerous case studies but focus on how Police Mutual transformed their customer journey.

#cimhsbc #dmanorth #perfectcustomerjourney

In partnership with

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.

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