Usability Testing: Making it fast, good, and cheap
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Usability testing: rapid results when you need them. Have a question about whether a new feature or design idea works for users? It’s easy to find out early, so your design process is as responsive as your code. We'll look at ways to run quick usability test, how to find users in the wild, and when to add it to your project plan. Yes, it can be fast, good, and cheap. Presentation at the dotgov design conference - March 27, 2015
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Usability Testing: Making it fast, good, and cheap
- 1. Usability testing Making it fast, good, and cheap Whitney Quesenbery Center for Civic Design @civicdesign | @whitneyq #DotGovDesignConf 27 March 2015
- 2. What can you learn from a usability test? And how you can make it a useful part of your work.
- 3. Do you think this is usability testing? Photo: www.unic.com
- 4. Usability testing can also look like this Photos: UXBlog.com
- 5. What makes it a usability test? We observe people's behavior Quietly And use the results to inform design
- 6. What do you want to learn? Do people understand how to fill in a form? Qualitative relationship mental models context of use but also how many people have different understandings Which design helps people fill in the form accurately? Quantitative how many like each number of errors severity of errors but also insights into the source and nature of the errors
- 7. The recipe for a usability test Location and context formal informal Participants defined opportunistic Technology yours theirs Activities instructed tasks free tasks Goals usable useful Results quantitative qualitative
- 8. Location: Go where the people are
- 9. Participants: How will you find them Convenience Purposeful Quota
- 10. Participants: Not just demographics Attitude (motivation, emotion, persistence, optimism, tolerance for frustration) Aptitude (knowledge, expertise, habits, skills) Ability (physical and cognitive attributes) http://www.slideshare.net/danachisnell/character-creator
- 11. Asssistive Technology: Refreshable Braille, mouth stick, screen reader, magnifier, iPad (Glenda Watson Hyatt Technology: Diversity of devices
- 12. Tasks: Think about the 5 Es Effective Efficient Engaging Error-tolerant Easy to learn and don't forget delight
- 13. Let's talk What are you working on? What do you want to learn about usability?
- 15. Look for balance
- 16. Look for balance
- 17. Think about cadence Seeing the Elephant: Defragmenting User Research by Lou Rosenfeld http://alistapart.com/article/seeing-the-elephant-defragmenting-user-research
- 18. Rocket Surgery First Fridays @ DigitalGov 3 participants; 35 minute sessions Debrief over lunch to identify the 3 most serious problems Site stakeholders agree in advance to work on recommendations within one month. www.digitalgov.gov/resources/digitalgov-user-experience-program/ www.sensible.com/rsme.html
- 19. What about the Paperwork Reduction Act? https://www.digitalgov.gov/files/2014/01/PRAPrimer_04072010-2.pdf
- 20. Fast Track Clearance for PRA When the data collection Is focus on improving services Is voluntary Does not require statical rigor Does not put high burden on participants Will not be published as quantitative, generalizable data http://www.digitalgov.gov/resources/digitalgov-user-experience-program/digitalgov-user- experience-program-usability-starter-kit/
- 21. Take any opportunity for a quick usability observation The next time someone asks you a question about your site, ask them to use it instead. Watch as they try to find the information.
- 22. Just do it Fast – small, frequent Good – insights you need Cheap –informal methods
- 23. Get in touch! Whitney Quesenbery whitneyq@civicdesign.org @whitneyq civicdesign.org @civicdesign