Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany

Building on last September’s introduction of product ratings on Product Listing Ads in the US, Google is rolling the stars out to ads in UK, France and Germany this week.

The five-star rating system shows rating and review data for specific products aggregated from sources including merchants, third-party review aggregators, editorial sites and Google users.

To qualify, advertisers must share all of their product reviews with Google directly or through an approved third-party. PowerReviews, Bazaarvoice, Trustpilot and eKomi are among the review aggregators working with Google. You can find the complete list of approved partners here.

Seller ratings, which appear on text ads in Google search results (shown in the screenshot above), are not affected by this program. Keep in mind that product ratings can appear on products with any number of stars (1 to 5), unlike seller ratings which require at least 30 reviews at an average of at least 3.5 stars.

Google says it will continue to roll out product ratings to more countries.