📷 Key players Meteor shower up next 📷 Leaders at the dais 20 years till the next one
ELECTIONS
Ted Cruz

Ted Cruz to announce presidential run

Catalina Camia and David Jackson
USA TODAY
Sen. Ted Cruz, R-Texas, speaks on Capitol Hill on Feb. 12, 2015.

LYNCHBURG, Va. —Ted Cruz will announce Monday that he will seek the presidency, launching a campaign that aims to energize the party's Tea Party and socially conservative wings.

Cruz's plans were confirmed Sunday by two senior advisers with direct knowledge of his plans, who requested anonymity because an official announcement had not yet been made.

The Texas Republican will be the first candidate to officially declare a 2016 run for the White House, though several more are likely to be close behind him.

Sen. Rand Paul, R-Ky., is expected to announce on April 7. Former Florida governor Jeb Bush, Wisconsin Gov. Scott Walker and other potential candidates have taken preliminary steps towards campaigns.

On the Democratic side, former secretary of State Hillary Rodham Clinton is also expected to launch a campaign soon.

Prep for the polls: See who is running for president and compare where they stand on key issues in our Voter Guide

Cruz is set to announce his intentions in a speech at Liberty University, founded by Jerry Falwell, which bills itself as the world's largest Christian university. The Houston Chronicle was the first to report Cruz's announcement.

Cruz, 44, is just starting the third year of his first Senate term. He is an undisputed leader of the Tea Party movement, known for his brash, uncompromising style and conservative beliefs that target both President Obama as well as his fellow Republicans.

He repeatedly criticizes the "mushy middle" — as reflected by the GOP's last two presidential nominees Mitt Romney and Sen. John McCain — and denounces his fellow Republicans for failing to make bold distinctions with Democrats. "It's a failed electoral strategy," Cruz has said.

Perhaps more than any other potential candidate, Cruz has urged a more aggressive path for Republicans. He has criticized his party leadership for not taking on Obama over health care and immigration and has urged the party faithful to "demand action, not talk" from their elected officials — including fellow Republicans.

"If a candidate tells you that they oppose Obamacare, fantastic! (But) when have you stood up and fought against it?" Cruz said last month at the Conservative Political Action Conference. "If a candidate says they oppose Obama's illegal executive amnesty, terrific. When have you stood up and fought against it?"

James Henson, director of the Texas Politics Project at the University of Texas in Austin, said the GOP primaries will determine whether Cruz's personality will be an asset or a challenge

"His combativeness and tone are a potential problem," Henson said. "They are part of the image he's cultivated and, from what I have seen, he is not overly concerned with modulating that brand. We're going to see whether it works or not."

Cruz begins the race trailing in early GOP presidential polls and lags well behind Bush and Walker, the two leading candidates at this stage. He is expected to compete with Paul and Florida Sen. Marco Rubio for support from movement conservatives and Tea Party supporters, and with former Arkansas governor Mike Huckabee and former Pennsylvania senator Rick Santorum — the last two winners of the Iowa caucuses — for the votes of religious conservatives.

A self-described lifelong conservative who grew up in Houston, Cruz was educated at Princeton and Harvard and clerked for Supreme Court Chief Justice William Rehnquist. He had stints in the federal government — working for the U.S. Trade Commission and the Justice Department in the George W. Bush administration — as well as in private law practice.

Sen. Ted Cruz, R-Texas, speaks at the International Association of Firefighters Legislative Conference and Presidential Forum in Washington on March 10, 2015.

He returned home to Texas to serve as solicitor general for Greg Abbott, the former state attorney general who is now governor. But it was Cruz's drubbing in 2012 of then-lieutenant governor David Dewhurst in the Senate GOP primary that made him a Tea Party star.

Less than a year later, congressional Republicans would praise — and blame — Cruz for his role in the 2013 government shutdown and this year's dispute over homeland security funding. His marathon protest on the Senate floor in 2013 over the Affordable Care Act led to the partial government shutdown that year and earned Cruz national notoriety.

Mark Jones, chairman of the Rice University political science department, said Cruz's immediate task is to figure out a "realistic path" that moves him from the second tier of Republican candidates into the first tier now occupied by Bush and Walker. And even if the Texan cannot do that, Jones said a 2016 presidential bid for Cruz still makes sense.

"Cruz is at the very beginning of what is certain to be a long and successful political career," Jones said. "This presidential campaign can be successful even if he does not obtain the Republican nomination, by allowing him to reach out and speak to a broader Republican audience."

Follow @ccamia and @djusatoday on Twitter.

Featured Weekly Ad