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UM London appoints Matt Morgan to lead its digital transformation

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By Tony Connelly, Sports Marketing Reporter

November 23, 2016 | 2 min read

UM London has tasked Matt Morgan with leading its digital transformation after appointing him as its new managing partner for digital.

Matthew Morgan

Matt Morgan

In his new role Morgan will work to foster a culture of innovation and help develop new ways of working together under a restructured integrated planning model.

He will also be the digital focal point for UM London’s key clients, leading strategic digital projects and working alongside the planning teams to formulate strategies for clients.

In his most recent role within the network, Matt worked as digital strategy director for IPG Mediabrands EMEA where he focused on building and implementing Mediabrands’ mobile full service proposition, Ansible.

Russell Place, managing director, UM London, said: “We are very pleased that Matt is joining us. He is well connected, dynamic and will bring a wealth of digital experience to our clients.”

Matt Morgan added: “Evolving the UM planning proposition to a model where digital is a part of everyone’s remit is crucial to helping our clients and I am incredibly excited to be leading this transition.”

Morgan brings 15 years of experience to the role, having previously held a variety of digital leadership positions both in agency networks and mobile ad tech businesses, as well as sitting on the IAB’s Mobile Council.

Technology UM London

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