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6 Baby Bands Explain Why SXSW Still Matters

A mind-boggling 2,200 artists from around the world flock to Austin every year to vie for the attention of fans and influencers at the South By Southwest music and media conference. We asked a few of them why they joined the herd.

Reggie Ugwu
by Reggie Ugwu

BuzzFeed News Reporter

Shamir

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"I came to SXSW to turn up and share my music with the WORLD."

Natalie Prass

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"To CRUSH + DESTROY!!! And just play and be real. XOXO"

Meg Mac

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"To sing. For new people in new places."

Fetty Wap

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"I came to SXSW to show the world ZOOGANG!"

JUCE

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Chalin: "To give y'all a bloody good show!!"

Georgia: "We like cowboys."

Cherish: "We came to JUCE the Lone Star State. <3"

Courtney Barnett

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"i came for the tacos."