To Succeed in 2018, Ecommerce Entrepreneurs Must Focus on This One Change With more businesses competing for customers, it's time to speed things up.
By Entrepreneur Staff •
This story appears in the December 2017 issue of Entrepreneur. Subscribe »
For 2018 trends, we asked an expert on what entrepreneurs can expect this coming year in e-commerce.
For merchants and retailers, ecommerce automation has started to become a huge deal, and companies leveraging it have a massive competitive advantage. Give it a little bit of time, but it will soon become table stakes.
You can automate all kinds of different things. Take fraud, for example. You can now set a rule in your ecommerce platform that if an order comes in that is deemed "medium risk," an email automatically goes to the finance department to check it out. For a high-risk order you can set a rule to automatically cancel the order. It's like marketing automation, but even more powerful.
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