SearchCap: Google Merchant Center update, SEO & Chrome

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google debuts a brand new look for Merchant Center
  Aug 30, 2016 by Ginny Marvin

  A much needed face lift also includes some new features.

• Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions
  Aug 30, 2016 by Digital Marketing Depot

  Search, Facebook and display ads drive offline conversions and sales. Whether it’s a store visit or a phone call, you can’t measure CPL and prove ROI without offline conversions. But it can be a challenge. Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma. Attend this webcast […]

• Five free Chrome extensions for SEO practitioners
  Aug 30, 2016 by Brian Harnish

  Columnist Brian Harnish details 5 free Chrome extensions he uses on a regular basis, for SEO tasks ranging from screen shots to checking links to content analysis.

• Moving your SEO program beyond discovery
  Aug 30, 2016 by Casie Gillette

  As search engine optimization (SEO) professionals, we want to help new customers discover our clients’ businesses — but columnist Casie Gillette reminds us that being there for the customer after they’ve already discovered us is just as important.

• Search competitor analysis: backlinks, keywords and pages
  Aug 30, 2016 by Andrew Dennis

  Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Kontakt’s product releases point to a new phase of beacon evolution
• How to launch your employee advocacy program
• Test points to likely influence of click-through rate on search rankings
• Facebook is trying to make its coupon product, Offers, a bigger deal
• Twitter floats better revenue split for creators’ YouTube, Facebook videos
• 3 ways social intelligence shapes hospitality marketing
• Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details
• All-you-can-eat data deal coming to a programmatic market near you
• EU says Apple owes more than $14.5B in back taxes that Ireland must now collect
• MarTech Today: Tru Optik’s OTT Data Cloud, Google’s ‘Phantom’ & local marketing automation tools
• Report: Apple to be assessed “billions” in unpaid European back taxes
• Google Analytics launches Workspaces for enterprise-level tag management

Search News From Around The Web:

Industry

• Majestic 3D Link Profile Print on ISS Confirmed for September, Majestic

Local & Maps

• Deceased People Leaving Negative Google Reviews On Businesses, New Scam?, Search Engine Roundtable

Link Building

• Google: Requiring A Followed Link For API Access Is A Paid Link, Search Engine Roundtable

Searching

• 11 New Countries Available in Google Patents, Google Public Policy Blog
• Bing Testing Site Name Only With No URL in Search Results, thesempost.com

SEO

• SEO Performance of Inc 500 Health Companies, iPullRank
• Google doesn’t crawl links in Scalable Vector Graphics, Branded3
• How To Save Social Shares In WordPress When Changing Domain Names, Moving To HTTPS, or Switching Permalinks, gsqi.com
• Redesigns & SEO: The Be-All, End-All, Definitive GuideMingle, wearefine.com
• The Two-Part SEO Ranking Model: Let’s Make SEO Simple, Moz
• Which Areas of SEO Should Brands & Search Agencies Invest In?, Builtvisible
• Will Google’s Interstitial Mobile Penalty Hit AdSense’s Vignette Ads, Search Engine Roundtable

SEM / Paid Search

• AdWords Device Bidding Update: 4 Questions to Ask Before Optimizing, KoMarketing
• Build an Effective B2B Marketing Strategy for PPC, Metric Theory
• Expanding Your Account Through DSA And Shopping Queries, PPC Hero
• Google Testing Yellow Ad Label, Bringing Back The Old?, Search Engine Roundtable