Enplug and Waitlist Me team to bring wait lists to digital signage screens

Open digital signage software platform Enplug and restaurant waiting list app Waitlist Me have built a new product integration designed to make it easy for any business to display a list of waiting customers on a digital signage display or TV screen, according to a joint announcement.

The companies said the integration should bring new benefits to restaurants and other businesses with a digital signage network. Customers can now just glance at a TV screen to see their place in line instead of constantly wondering or asking how much longer they need to wait.

Enplug bills itself as "the first open digital signage software platform that transforms any display into a two-way communication screen," and companies such as Waitlist Me can create customized apps using Enplug's open SDK and browse an app market that comes packed with customer-engaging content such as Graphics (HD images and videos), Live Social Wall, News, Weather, Directory and Web Page. Apps and display settings are managed through Enplug's Web dashboard.

"Enplug was strategically built to be an open platform, and Waitlist Me is the first third-party app available that creatively uses our technology to help target customers," Enplug COO Alex Ross said in the announcement. "They've done a fantastic job at integrating their waitlist app software using our SDK. Given that it's becoming an increasingly mobile-first world, Waitlist Me will be instrumental in allowing us to provide as much great marketing content as possible to customers increasingly looking to their mobile devices to interact with businesses."

Waitlist Me is a wait-list management application for restaurants and other businesses that use customizable text and phone call notifications to alert customers when it is their turn. Launched in 2012, the company has helped companies serve more than 60 million people through its cross-platform service for managing wait lists and reservations, according to the announcement.

"Working with Enplug is a win-win because of the value the partnership provides to both products. We loved the simplicity of the Enplug device, and the level of integration it now has with Waitlist Me is so intuitive. It makes it very easy for businesses to display their waitlists to their customers," said Brian Hutchins, head of product, Waitlist Me. "The integration with Enplug also marks an important milestone for us both as the first major extension of Waitlist Me to television screens and also as the first publicly announced use of the Waitlist Me API."