“There’s a mismatch between what science knows and what business does.”

That is the crux of Daniel Pink’s message to business owners and managers seeking to motivate people for profit. If you run a law firm and are puzzled over how to motivate the people who work for you to deliver better work for your clients and more profits for your bottom line, then his message is for you.

Daniel Pink is the author of five books — including three bestsellers — about work, management and business that have been translated into 34 languages and have sold two million copies worldwide.

He has changed the way we should think about the modern workplace, and his 2009 TED talk about motivation should teach and motivate you to rethink the way you run your law firm: